Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
Can there be such a thing as a social media do? Yes, there can and there are. If you want to be successful at social media marketing you must learn the proper online etiquette. But in most cases you don't need to learn a thing because you know how to talk to people and that is all social media is; a conversation. The medium may be different but the rules are the same. 1. Respond to every post. This is simple, just like you would respond to a question, comment or email it is important that you respond to posts on social media. 2. Find a common ground. Friend, follow and hang you with people that share a common interest or goal. 3. Beware of TMI. Don't discuss politics, religion, or your very personal information. 4. Do time your posts. Be aware that each post will fill up your friend's or follower's feed. Creating posts one after another is a great way to lose your audience. 5. Check your grammar. Your online posts are how you look to the world. Many people believe that if you can't spell or use proper grammar you are unprofessional. 6. Do listen. Make sure you are listening and engaging in conversation and not talking at your audience. 7. Do be positive. Nobody likes a Debbie Downer so be positive. 8. Remember the golden rule. Simply put, treat others the way you want to be treated.