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Posted by Support Team on 1/10/2013

"Google it" is quickly becoming a verb in the English language. As a real estate professional, your online presence is more important than ever. Ignoring your look on the internet is no longer an option. So what do you look like when people search online for you? When a seller thinks about hiring a real estate professional to sell their home they often will search online to see how well that agent can market their own brand. In other words, they want to see what you look like online. Here are some things they are looking for:

  • A professionally designed website
  • A easy to use property search function (IDX)
  • Listings featured prominently on the website
  • A blog with helpful real estate information
  • A strong social media presence (Facebook, Twitter, LinkedIn)
  • Video marketing (You Tube)
  • A mobile website
Make a good impression by having an online presence you can be proud of. Click here for more information on how to get Social Pro, a complete online branding package designed just for you.

Posted by Support Team on 10/3/2011

  A blog is a marathon not a sprint. Becoming an effective blogger takes time, discipline and creativity. Creating and maintaining an effective blog does not happen by accident. Here are some tips on setting goals for your blog.   Be Goal Oriented. Having a goal is the first step to achieving it. Create a road map for your blog, decide where you want to go and then decide how you will get there. A written plan usually works best. Answer questions like who is your audience? What do they want to talk about? Read about? Where is your blog headed? Does it have a theme? Is it strictly business or will you include personal anecdotes? How many readers would you like to have after one month? Six months? A year? How often and when will you blog? Stay tuned for tomorrow's blogging tip on blogging strategy.  

Posted by Support Team on 8/17/2011

Connect your personal profile to your business page. Ok, I know you are going to say you can't do this but you can in a way.

A Facebook personal profile shows personal info at the top of your profile. This section contains your job title and place of work. Notice that the place of work is a clickable link. , you don’t have to fill out all these fields, if you want leave them blank and they will not appear. As you can see from mine I only have a few filled out. Now go to your Facebook profile and make sure you are on the “Profile” view by clicking on Profile in the upper right corner. When you do that the screen below should appear. Then go up to the top of your profile and mouse over your Employer field – if you didn’t place anything in the employer field you would mouse over “Add your current work information”. Now by default, when Facebook changed your profile to the new design, it automatically hyperlinked your EMPLOYER field to an auto-generated COMMUNITY PAGE! For a full explanation of Community Pages and what you need to know, see this post. What we want to do is replace that default Community Page with your Fan Page. Now if you work for yourself and have a Fan Page or you work for someone whom does you will want to link to that Fan Page. This is an awesome way to promote your Fan Page that most people miss completely. The process to add your Facebook Fan Page as your Employer is done here in 6 easy steps: 1. Click Edit Profile > then go to the Education and Work section. 2. Begin typing the name of your fan page in the Employer field. 3. If your fan page appears in the drop down menu, select it, by clicking on it. 4. Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section. 5. When you are done, Click Add Job. Now if it does go just as I said here, there is a Ninja workaround which takes a tad of techie knowledge. See this helpful tutorial. The finished product will look like the below, this when somebody mouses over your Employer page. And if they click on it it will take them to my Fan Page.  

Posted by Support Team on 8/16/2011

Letting people know about your Facebook business page can sometimes be a challenge. Try using Facebook as your business page. Instead of writing posts and posting on walls as you, Facebook lets you function as your business page. Go to your Facebook business page. On the right side you will see "Use Facebook as..." Make sure to do this on Facebook pages that makes sense to your business. Think about liking other pages as your page too. For example, like and comment on community pages, give your favorite local businesses a comment or job well done as your page. When you post as your page it allows all of the fans of the other page to become aware of your page and creates a click-able link back to your page.

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