September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.
We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client. We want to reward you, our current client, for any referrals you send to us.
Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.
Reach out to one of our Social Media Specialists today at firstname.lastname@example.org or by calling us directly at 508-322-4856 for more information.
Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
Can there be such a thing as a social media do? Yes, there can and there are. If you want to be successful at social media marketing you must learn the proper online etiquette. But in most cases you don't need to learn a thing because you know how to talk to people and that is all social media is; a conversation. The medium may be different but the rules are the same. 1. Respond to every post. This is simple, just like you would respond to a question, comment or email it is important that you respond to posts on social media. 2. Find a common ground. Friend, follow and hang you with people that share a common interest or goal. 3. Beware of TMI. Don't discuss politics, religion, or your very personal information. 4. Do time your posts. Be aware that each post will fill up your friend's or follower's feed. Creating posts one after another is a great way to lose your audience. 5. Check your grammar. Your online posts are how you look to the world. Many people believe that if you can't spell or use proper grammar you are unprofessional. 6. Do listen. Make sure you are listening and engaging in conversation and not talking at your audience. 7. Do be positive. Nobody likes a Debbie Downer so be positive. 8. Remember the golden rule. Simply put, treat others the way you want to be treated.
One of the most important things about sales is being where your prospective clients are and one thing for sure is they are on Facebook. Facebook says it has over 1.01 billion people users. In 2004, Facebook has 1 million users making it just about the fastest growing phenomena in the history of mankind. Facebook has become a must-have piece of your online marketing; one that you can't ignore. For many real estate agents, Facebook business pages and marketing can be overwhelming. Here are some tips on how to do Facebook the right way: 1. Branding This is nothing new; real estate marketing is all about branding and the same holds true for Facebook business pages. Have a professional looking designed page with your logos and photos displayed prominently. If you have a website or other social media channels use the same look and feel throughout. The same logo and photos should be on your signage, printed materials and any other marketing materials. 2. Make an Impression A Facebook business page gives you the opportunity to make an impression and lots of them. Share helpful information, be the expert in your marketplace and use Facebook to do it. Facebook is not only a way to get in front of people you know on a regular basis it is also a great way to attract new potential clients by offering valuable and relevant information. Think of your Facebook posts as an item of value. 3. Post Often The most recent data shows that a Facebook post has a shelf life of about 7 hours. So you need to post often. Consistency on Facebook is key so post weekly at a minimum, daily ideally. According to MarketingCharts, Facebook posts get half of their reach within 30 minutes of being published. Your posts don't need to fancy or complicated. Share information that is of interest to your audience. Local events, market reports, and photos of your area are all good choices. Post helpful real estate, money or home related articles. The content doesn’t have to always be real estate related. A major don't is to only post advertising and listings. People will unlike your page quickly if you don't offer information that is of value. 4. Get “Likes” The next step is to get people to like you. To get likes you have to promote your Facebook page. Use your Facebook URL on all of your marketing materials, in your email signature and use the "Build and Audience" function in the admin panel of your page. Encourage people to “like” your page by talking to them and even providing incentives such as random drawings. 5. Go Viral Viral is not a disease online it is a good thing. As more and more people “like” your page, your logo makes tons of impressions each month. You can track how you are doing through the Facebook “Insights” tool. Brand recognition is what it’s all about. 6. It's All About Marketing If you were a seller or a buyer how would you want your real estate agent to market their business online? A seller especially will consider how you market yourself and your business as an indicator as to how well you market your properties. Ninety-seven percent of driving age people under 30 (Generation Y) are using social media, and they now outnumber Baby Boomers. Have a professional looking page, post regularly and provide engaging content and you’ll be on your way toward getting people to truly know your brand. Make a good impression by having a social media presence you can be proud of. Click here for more information on how to get Social Pro, a complete social media branding package designed just for you.
We are proud to announce here at RLS2000.com, INC. our newest feature, QR codes for websites! They have been added to all of our customer websites for no charge and you as an agent do not have to do anything! When a visitor clicks on print they will have a QR code printed right on the listing sheet. What is a QR code exactly? A QR code or Quick Response Code is really a type of barcode. The difference is that they can be used to hold all sorts of information from website links, text, or even contact information. And how do you use them? All you have to do is scan them! Nearly every smart phone has the ability to read them or a free app you can download from the market. QR codes are every where now and now you have them too! If you are interested in more information here is a great article on QR codes, what they are, and what they can be used for. As always RLS2000.com will keep you ahead of the competition. With the change in the Real Estate market it has become more and more important to have the tools RLS2000.com offers to help you be successful in today's market! Look out for new changes, as we have many more things coming your way this year including customized QR codes and custom built virtual tour videos for your Youtube account.
A blog is a marathon not a sprint. Becoming an effective blogger takes time, discipline and creativity. Creating and maintaining an effective blog does not happen by accident. Here are some tips on setting goals for your blog. Be Goal Oriented. Having a goal is the first step to achieving it. Create a road map for your blog, decide where you want to go and then decide how you will get there. A written plan usually works best. Answer questions like who is your audience? What do they want to talk about? Read about? Where is your blog headed? Does it have a theme? Is it strictly business or will you include personal anecdotes? How many readers would you like to have after one month? Six months? A year? How often and when will you blog? Stay tuned for tomorrow's blogging tip on blogging strategy.
Connect your personal profile to your business page. Ok, I know you are going to say you can't do this but you can in a way.A Facebook personal profile shows personal info at the top of your profile. This section contains your job title and place of work. Notice that the place of work is a clickable link. , you don’t have to fill out all these fields, if you want leave them blank and they will not appear. As you can see from mine I only have a few filled out. Now go to your Facebook profile and make sure you are on the “Profile” view by clicking on Profile in the upper right corner. When you do that the screen below should appear. Then go up to the top of your profile and mouse over your Employer field – if you didn’t place anything in the employer field you would mouse over “Add your current work information”. Now by default, when Facebook changed your profile to the new design, it automatically hyperlinked your EMPLOYER field to an auto-generated COMMUNITY PAGE! For a full explanation of Community Pages and what you need to know, see this post. What we want to do is replace that default Community Page with your Fan Page. Now if you work for yourself and have a Fan Page or you work for someone whom does you will want to link to that Fan Page. This is an awesome way to promote your Fan Page that most people miss completely. The process to add your Facebook Fan Page as your Employer is done here in 6 easy steps: 1. Click Edit Profile > then go to the Education and Work section. 2. Begin typing the name of your fan page in the Employer field. 3. If your fan page appears in the drop down menu, select it, by clicking on it. 4. Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section. 5. When you are done, Click Add Job. Now if it does go just as I said here, there is a Ninja workaround which takes a tad of techie knowledge. See this helpful tutorial. The finished product will look like the below, this when somebody mouses over your Employer page. And if they click on it it will take them to my Fan Page.
Letting people know about your Facebook business page can sometimes be a challenge. Try using Facebook as your business page. Instead of writing posts and posting on walls as you, Facebook lets you function as your business page. Go to your Facebook business page. On the right side you will see "Use Facebook as..." Make sure to do this on Facebook pages that makes sense to your business. Think about liking other pages as your page too. For example, like and comment on community pages, give your favorite local businesses a comment or job well done as your page. When you post as your page it allows all of the fans of the other page to become aware of your page and creates a click-able link back to your page.
Put a link to your Facebook business page everywhere you can think of. Another great way to get people to check out your Facebook business page is to create clickable links in your email signature. For directions on how to add plug-ins to Outlook click here, most email programs have a similar set up.