Connect your personal profile to your business page. Ok, I know you are going to say you can't do this but you can in a way.A Facebook personal profile shows personal info at the top of your profile. This section contains your job title and place of work. Notice that the place of work is a clickable link. , you don’t have to fill out all these fields, if you want leave them blank and they will not appear. As you can see from mine I only have a few filled out. Now go to your Facebook profile and make sure you are on the “Profile” view by clicking on Profile in the upper right corner. When you do that the screen below should appear. Then go up to the top of your profile and mouse over your Employer field – if you didn’t place anything in the employer field you would mouse over “Add your current work information”. Now by default, when Facebook changed your profile to the new design, it automatically hyperlinked your EMPLOYER field to an auto-generated COMMUNITY PAGE! For a full explanation of Community Pages and what you need to know, see this post. What we want to do is replace that default Community Page with your Fan Page. Now if you work for yourself and have a Fan Page or you work for someone whom does you will want to link to that Fan Page. This is an awesome way to promote your Fan Page that most people miss completely. The process to add your Facebook Fan Page as your Employer is done here in 6 easy steps: 1. Click Edit Profile > then go to the Education and Work section. 2. Begin typing the name of your fan page in the Employer field. 3. If your fan page appears in the drop down menu, select it, by clicking on it. 4. Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section. 5. When you are done, Click Add Job. Now if it does go just as I said here, there is a Ninja workaround which takes a tad of techie knowledge. See this helpful tutorial. The finished product will look like the below, this when somebody mouses over your Employer page. And if they click on it it will take them to my Fan Page.
Letting people know about your Facebook business page can sometimes be a challenge. Try using Facebook as your business page. Instead of writing posts and posting on walls as you, Facebook lets you function as your business page. Go to your Facebook business page. On the right side you will see "Use Facebook as..." Make sure to do this on Facebook pages that makes sense to your business. Think about liking other pages as your page too. For example, like and comment on community pages, give your favorite local businesses a comment or job well done as your page. When you post as your page it allows all of the fans of the other page to become aware of your page and creates a click-able link back to your page.
Every good marketer knows you need a call to action. Believe it or not many people that go to your Facebook business page don't know to click the "like" button. They need instructions. Having a professional looking landing page on your Facebook page shows your visitor that this is a professional business page. Every landing page should have a call to action to "like" the page. Here is an example of an RLS2000 Facebook landing page. If you would like RLS2000 to create a landing page for you please click here to view our templates. Decide you would like to order one email firstname.lastname@example.org.
Put a link to your Facebook business page everywhere you can think of. Another great way to get people to check out your Facebook business page is to create clickable links in your email signature. For directions on how to add plug-ins to Outlook click here, most email programs have a similar set up.
The more fans/likes you get on your Facebook business page the more exposure you get. When someone likes your Facebook business page it is akin to them friending you on Facebook. When you post on your Facebook business page it goes to their Facebook News Feed. That is a great way to use high-touch, top-of-mind marketing. Tip #2 is to post the link to your Facebook business page on your personal Facebook page and ask your friends to like it. Here is how you do that: 1. Go to your Facebook business page 2. Copy the url from the top of the page 3. Go back to your personal Facebook page 4. In the status box, click link 5. Paste the url in the link box and click Attach 6. Write something in the status box asking your friends to like your business page. 7. Hit the Share button
Getting started attracting Facebook fans can be a challenge but once it starts to take off the "likes" start to multiply quickly. Here is Tip #1 on how to get more fans to your Facebook business page. Go to your business page, and on the right hand side of the page you will see it says Invite Friends. Click the Invite Friends button, the pictures of all of your personal friends will appear. Click on each friend you would like to invite and then hit the submit button. Your friends will get a notification that you have invited them. Do this once week or as you add new friends.