Letting people know about your Facebook business page can sometimes be a challenge. Try using Facebook as your business page. Instead of writing posts and posting on walls as you, Facebook lets you function as your business page. Go to your Facebook business page. On the right side you will see "Use Facebook as..." Make sure to do this on Facebook pages that makes sense to your business. Think about liking other pages as your page too. For example, like and comment on community pages, give your favorite local businesses a comment or job well done as your page. When you post as your page it allows all of the fans of the other page to become aware of your page and creates a click-able link back to your page.
Every good marketer knows you need a call to action. Believe it or not many people that go to your Facebook business page don't know to click the "like" button. They need instructions. Having a professional looking landing page on your Facebook† page shows your visitor that this is a professional business page. Every landing page should have a call to action to "like" the page. Here is an example of an RLS2000 Facebook landing page. If you would like RLS2000 to create a landing page for you please click here to view our templates. †Decide you would like to order one email firstname.lastname@example.org.
The more fans/likes you get on your Facebook business page the more exposure you get. When someone likes your Facebook business page it is akin to them friending you on Facebook. When you post on your Facebook business page it goes to their Facebook News Feed. That is a great way to use high-touch, top-of-mind marketing. Tip #2 is to post the link to your Facebook business page on your personal Facebook page and ask your friends to like it. Here is how you do that: 1. Go to your Facebook business page 2. Copy the url from the top of the page 3. Go back to your personal Facebook page 4. In the status box, click link 5. Paste the url in the link box and click Attach 6. Write something in the status box asking your friends to like your business page. 7. Hit the Share button
1. Get a custom url. Facebook profiles and business pages can have vanity URLs. Add a keyword in your custom URL that relates to your niche, it will increase your visibility not only on Google but also on Facebook.†Once you have 25 likes on your Facebook business page, claim your vanity URL. A †vanity URL works just like a website address, for example www.facebook.com/RLS2000. 2. Make sure your page stands out from the crowd. Anyone can create a Facebook business page in just a few minutes but how will your page be different and set you apart? Have a descriptive and professional looking side bar image. Make sure to also have a professional landing page. Remember this is a business page. Your landing page should have a call to action that invites visitors to "Like" the page. 3. Promote your Facebook business page everywhere else. Having a custom URL will help you advertise your page on your business card, in print, and other marketing materials. Make sure to add a link to your page in your email signature and links to your website and blog. 4. Provide consistent content A page with no content in useless. Give your fans a reason to like your page. Provide consistent updates, and engaging content. There is nothing worse than a page that has not been recently updated. 5. Add applications What is the purpose of your business? If you are a real estate professional let your fans search for property from your Facebook page. Applications like The RLS App provide a branded property search right from Facebook, be where your clients are. It also drives the searcher to the real estate professional's website. What other ways do you have to get more fans to your Facebook page? For more information on any of the products you saw in this blog visit the RLS2000 website.