Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:
1) Like and follow people or businesses in real estate that interest you. This is a one-time step that will give you inspiration and material for your own posts. Just use the search feature in each account to find and like other business pages. Twitter also has "Who to Follow" suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We'll explain why this is important in the next step.
2) Set goals to log in and post... and keep them. Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that's great -- post away. If you don't, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.
3) Stagger your updates throughout the day or week. Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you're an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the "Publish" button and selecting "Schedule".
Haven't had the chance to post in a while? Never fear. If you have a Social Pro Gold website from RLS2000, we're automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.
Connect your personal profile to your business page. Ok, I know you are going to say you can't do this but you can in a way.A Facebook personal profile shows personal info at the top of your profile. This section contains your job title and place of work. Notice that the place of work is a clickable link. , you don’t have to fill out all these fields, if you want leave them blank and they will not appear. As you can see from mine I only have a few filled out. Now go to your Facebook profile and make sure you are on the “Profile” view by clicking on Profile in the upper right corner. When you do that the screen below should appear. Then go up to the top of your profile and mouse over your Employer field – if you didn’t place anything in the employer field you would mouse over “Add your current work information”. Now by default, when Facebook changed your profile to the new design, it automatically hyperlinked your EMPLOYER field to an auto-generated COMMUNITY PAGE! For a full explanation of Community Pages and what you need to know, see this post. What we want to do is replace that default Community Page with your Fan Page. Now if you work for yourself and have a Fan Page or you work for someone whom does you will want to link to that Fan Page. This is an awesome way to promote your Fan Page that most people miss completely. The process to add your Facebook Fan Page as your Employer is done here in 6 easy steps: 1. Click Edit Profile > then go to the Education and Work section. 2. Begin typing the name of your fan page in the Employer field. 3. If your fan page appears in the drop down menu, select it, by clicking on it. 4. Then fill out the remaining fields (Position, City/Town, Description and Time Period). If you also add in any business partners/colleagues, this will show on their profile too under the Employer section. 5. When you are done, Click Add Job. Now if it does go just as I said here, there is a Ninja workaround which takes a tad of techie knowledge. See this helpful tutorial. The finished product will look like the below, this when somebody mouses over your Employer page. And if they click on it it will take them to my Fan Page.
Letting people know about your Facebook business page can sometimes be a challenge. Try using Facebook as your business page. Instead of writing posts and posting on walls as you, Facebook lets you function as your business page. Go to your Facebook business page. On the right side you will see "Use Facebook as..." Make sure to do this on Facebook pages that makes sense to your business. Think about liking other pages as your page too. For example, like and comment on community pages, give your favorite local businesses a comment or job well done as your page. When you post as your page it allows all of the fans of the other page to become aware of your page and creates a click-able link back to your page.
Every good marketer knows you need a call to action. Believe it or not many people that go to your Facebook business page don't know to click the "like" button. They need instructions. Having a professional looking landing page on your Facebook page shows your visitor that this is a professional business page. Every landing page should have a call to action to "like" the page. Here is an example of an RLS2000 Facebook landing page. If you would like RLS2000 to create a landing page for you please click here to view our templates. Decide you would like to order one email email@example.com.
Put a link to your Facebook business page everywhere you can think of. Another great way to get people to check out your Facebook business page is to create clickable links in your email signature. For directions on how to add plug-ins to Outlook click here, most email programs have a similar set up.
The more fans/likes you get on your Facebook business page the more exposure you get. When someone likes your Facebook business page it is akin to them friending you on Facebook. When you post on your Facebook business page it goes to their Facebook News Feed. That is a great way to use high-touch, top-of-mind marketing. Tip #2 is to post the link to your Facebook business page on your personal Facebook page and ask your friends to like it. Here is how you do that: 1. Go to your Facebook business page 2. Copy the url from the top of the page 3. Go back to your personal Facebook page 4. In the status box, click link 5. Paste the url in the link box and click Attach 6. Write something in the status box asking your friends to like your business page. 7. Hit the Share button
1. Get a custom url. Facebook profiles and business pages can have vanity URLs. Add a keyword in your custom URL that relates to your niche, it will increase your visibility not only on Google but also on Facebook. Once you have 25 likes on your Facebook business page, claim your vanity URL. A vanity URL works just like a website address, for example www.facebook.com/RLS2000. 2. Make sure your page stands out from the crowd. Anyone can create a Facebook business page in just a few minutes but how will your page be different and set you apart? Have a descriptive and professional looking side bar image. Make sure to also have a professional landing page. Remember this is a business page. Your landing page should have a call to action that invites visitors to "Like" the page. 3. Promote your Facebook business page everywhere else. Having a custom URL will help you advertise your page on your business card, in print, and other marketing materials. Make sure to add a link to your page in your email signature and links to your website and blog. 4. Provide consistent content A page with no content in useless. Give your fans a reason to like your page. Provide consistent updates, and engaging content. There is nothing worse than a page that has not been recently updated. 5. Add applications What is the purpose of your business? If you are a real estate professional let your fans search for property from your Facebook page. Applications like The RLS App provide a branded property search right from Facebook, be where your clients are. It also drives the searcher to the real estate professional's website. What other ways do you have to get more fans to your Facebook page? For more information on any of the products you saw in this blog visit the RLS2000 website.