Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
"Google it" is quickly becoming a verb in the English language. As a real estate professional, your online presence is more important than ever. Ignoring your look on the internet is no longer an option. So what do you look like when people search online for you? When a seller thinks about hiring a real estate professional to sell their home they often will search online to see how well that agent can market their own brand. In other words, they want to see what you look like online. Here are some things they are looking for: