Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
- Include your website and social media URLs on your business cards and printed materials
While human nature may be to misplace a business card, a Facebook ‘like’ may keep you in someone’s news feed and therefore, on their mind more efficiently than a long-lost business card. Including your URLs helps drive people back to your website and social media channels to keep in touch.
- Incorporate your website and social media URLs into your e-mail signature
Anywhere that your name appears, you most likely include your phone number and email address. Why not start including the URLs to your real estate website? Including your URLs in your e-mail signature can take a little time to set up, but this is one of the most efficient ways to share your website and social media because they can appear as clickable links. Your online presence is one click away from each and every e-mail that you send.
- Utilize the Social Media Marketing Flyer feature in MLS Property Finder
If you are a current Social Pro or Social Pro Gold client with RLS2000, make sure you are utilizing the Social Media Marketing Flyer. If you haven't tried out the Flyers yet, just log in to your MLS Property Finder account and go to the "Marketing" tab. The Social Media Flyer automatically generates and includes your contact information, website, and social media. You can also add custom text and images and customize the colors of your Social Media Flyers. Save these flyers as PDFs, print them, or e-mail them. To learn more, you can watch our on-demand webinar.
- Don't forget word of mouth
Make sure to tell your clients in person and on listing appointments about all the ways that you'll advertise their listings. If you're a Social Pro or Social Pro Gold client, this includes a blog post, social media posts, and a YouTube virtual tour! Sellers will love what you’re doing for them, just make sure you let them know you’re doing it.