Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:
Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:
- Add clients to your MLS Property Finder yourself
Remember to add your own clients to your MLS Property Finder. If you do so, they are able to set their own criteria in regard to searching for properties, and are able to search outside of, and change this criteria on their own at anytime. This will help you and your clients: no more late afternoon phone calls requesting a criteria change in MLS Pin.
- E-mail System
Use the Fall season to reach out to past clients via MLS Property Finder’s e-mail system. You can go back and e-mail all of your MLS Property Finder clients wishing them well and reminding them you welcome referrals with open arms! Ask clients how their summers were, and tell them a little bit about your own. You want to form a relationship with past, present and future clients.
- Social Media Flyer
If you're a Social Pro Gold or a Social Pro client, make sure you’re saving and printing your Social Media Flyers and bringing them to listing appointments, as well as open houses.
Use your Social Media Flyers to generate a larger following on social media. You can also use your Social Media Flyers to ensure past, current, and future clients have your contact information readily available to them; while a client may lose your business card, they’re unlikely to ‘un-follow’ you on social media. You can also e-mail these flyers to past, present, and potential clients asking them to check out your Facebook Business page, for example.
- Listing Flyer
If you’re not already using customized Listing Flyers, start this Fall. Select any of your listings and save, download, print, and e-mail these flyers to potential clients and current clients, alike. Bring these Listing Flyers to open houses with you, they’re unique in comparison to MLS’s flyers and may stand out to clients perusing multiple open houses in the same day.
These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.
This Fall, review all of your MLS Property Finder features and get going with your marketing!