Your first step to get more followers on your real estate social media pages is also the easiest: use the built-in tools that each social media platform provides to find people you know. Here's how to do it on Facebook, Twitter, and LinkedIn:
Facebook:†Log in and navigate to your business page. Under your cover photo to the right, you'll see a button with three grey dots. Click the button to see several options, including "Invite Friends" and "Suggest Page". Click "Invite Friends" to see a list of people you are connected with through your personal Facebook account. To ask them to like your business page, just click "Invite" next to their name. Click "Suggest Page" to†invite your email contacts to like your page. First click "Upload Contacts" and follow Facebook's instructions,†then send your contacts an email to like your page. Facebook will walk you through just about any method of uploading your email contacts.
Twitter:†Log in to Twitter and on the homepage, you'll see a "Who to follow" box. Click the "Find friends" link at the bottom, then click "Search contacts" next to your email provider. Twitter will walk you through the rest to show you any of your contacts who are on Twitter. Just click "Follow" next to each person, or follow all contacts at once by clicking "Follow all". Finding and following your contacts is a great way to notify them you're on Twitter and prompt them to follow you back.
LinkedIn: Log in and click "Connections" then "Add Connections". Click on your email provider to find your contacts by their email address. If you don't see your email provider, just click "Other Email" for more options. Follow LinkedIn's steps to import your contacts. Once complete, you'll see a list of your contacts who are already on LinkedIn - just click "Add Connection" to invite them to connect. You can also import a file of your contacts under "Import file" if you have one.