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Posted by Support Team on 11/24/2015

If you're a Social Pro Gold or Social Pro customer, you already know that RLS2000 blogs for you automatically. We post all of your new listings, open houses, RLS2000 YouTube video tours, price changes, back on the market listings, and sold listings to your blog. We also post a general interest article for you each week. So you may be wondering, why blog on top of all that? Quite simply, writing your own blog articles is one of the best ways to personalize your web marketing presence, provide value to your potential clients, and show your real estate knowledge.

Ready to get started but drawing a blank on what to blog about? Here is the magic formula that will keep you blogging forever:

  1. Boost your brand with a personal success story. Why? To build rapport with prospective clients. Let them see the real you, and let them see how good you are at your work. Make it short, let your personality shine through, and make sure you get permission to write about any people involved.
  2. Build SEO by interviewing a local business or writing about a local current event. Include any relevant links! Then, post a link to your article on their Facebook page. They could be really appreciative.
  3. Show your expertise by putting your spin on local real estate news. Discuss what's going on in the local market, or introduce news you're reposting with two or three sentences worth of your opinion. Do you agree or disagree with what's being said? Do you have better information for your area? Tell your clients, they want to know that you're the expert.
  4. Provide valuable content by creating to-do checklists or "do and don't" lists for buyers and sellers. Easy to write, it's just a list! And your clients get great information to help them simplify the buying or selling process.

There it is: You can rotate through this list for never-ending blog ideas with a mix of local topics, helpful advice, information about you, and important real estate news. And RLS2000 makes it easier than ever to write your own blog articles. Just log in to your MLS Property Finder account and click Update > Blog Controls to create a new post. And don't forget, we automatically send any blog articles you publish to your social media channels too. Want to learn more? Check out our blog writer webinar.

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