We hear the term ‘Millennials’ frequently in the news, online, and in day-to-day conversation. It’s a scary concept, an entire generation of young adults rumored to be fully equipped with vast technological knowledge and high expectations of entering the business world, accepting leadership roles, and significantly affecting our society’s economy. As a real estate agent, you should see the direct correlation between “Millennials” and your next generation of First-Time-Home-Buyers. Target these Millennials by utilizing the social media and marketing platforms that they are so savvy with, themselves.
Here are a few platforms you can focus on to target this new generation of Buyers:
LinkedIn is the professional’s network and Millennials understand this. College students and post-grads, alike, are making sure their LinkedIn profiles are constantly updated and relevant as it is a tool to navigate the business world and network amongst potential employment opportunities. This is good news for you as you can be sure Millennials and upcoming First-Time-Home-Buyers are frequenting the LinkedIn newsfeed and perusing their connections’ posts and updates. Make sure to share information regarding your listings, open houses, and even articles relevant to your profession in.
If you were to ask a Millennial to explain Snapchat, they could probably give you an in-depth rundown of each feature of one of the fastest growing and popular forms of social media. Like other social media platforms, Snapchat is a platform used to share information, specifically pictures and videos in real time for limited periods of time. Put yourself out there and allow your clients to catch quick glimpses into your daily activities while also sharing listing information. You can also use Snapchat to share glimpses of listings, whether new to the market or the location of an upcoming open house, to generate curiosity. Snapchat could also be beneficial to making business-related announcements. Some snapchat users have gotten creative and actually held contests using the social media outlet. If nothing else, adding a younger generation of clients to a business-related Snapchat account shows you are interested in keeping up to date with current marketing trends.
Use Google calendar to schedule or confirm appointments:
Long gone are the days of notepads, planners and physical, paper calendars, at least for late 20-somethings. This younger generation is rarely out of reach of a laptop, tablet, iPhone, or Android. Modern technology allows for millennials to track their appointments and meetings from the palms of their hands using mobile devices. If you’re not already familiar with the idea of online calendars or apps, take a few minutes to educate yourself with popular platforms such as Google to send calendar invites via e-mail as a means of appointment reminders or confirmations. The next generation of First-Time-Home-Buyers probably already has notifications set up for these type of appointments and is more likely than not to find this type of electronic communication appealing.
RLS2000 is excited to announce our long-time employee, Michael Kramer, as our Employee of the Month for July, 2016. Michael has been with the RLS2000 Engineering Team for an astounding fifteen years. While Michael is an extremely valued employee, his hard work over the month of July deserved to be recognize specifically.
Michael consistently proves that he can handle a great deal of pressure and always has a plan in place in regard to meeting deadlines and reaching various goals. Throughout July, Michael really stepped it up over the month practicing excellent time management skills and accomplishing a long list of tasks, all while training one of our newest employees. His ability to take on these numerous responsibilities was extremely impressive and did not go unnoticed by his co-workers.
"Michael has shown once again that in crunch-time he is able to lead our Engineering Team down the right path to ensure that all of our tasks were completed on time,” says CEO Tom Borish. “He's been an invaluable team player to our company."
Michael, on behalf of the entire team at RLS2000, thank you for your hard work and continued dedication. Congratulations, Michael, as your July 2016 Employee of the Month is well deserved.
Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
RLS2000 is switching things up for the month of June with not one, but two employees of the month. Each of these employees proved to be such strong assets to the team throughout the month of June that it was impossible to choose between them. Congratulations, Amanda Case and Patty Geer!
Amanda and Patty make up the Billing team at RLS2000 but help out in many other aspects of the business as well. For all of their hard work and dedication to RLS2000, Amanda and Patty have definitely earned their titles as Employees of the Month, June 2016.
Amanda and Patty each display outstanding customer service and communications skills. Patty’s knowledge of company procedure regarding the billing department is unparalleled and she serves as a solid foundation for the rest of the team members at RLS2000, while Amanda manages to excel in a dual role, working not only in billing but in RLS2000’s design team, as well. Amanda strives to ensure our customers’ utmost satisfaction when it comes to their websites. As a team Patty and Amanda possess outstanding managerial skills, made evident in their ability to balance a vastly growing number of clients.
On behalf of everyone at RLS2000, thank you Amanda and Patty! Congratulations, again.
When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.
Offer helpful information to your clients
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
Brian is originally from Clifton Park, New York and attended both Siena College in Albany, NY and Queen Mary University of London in London, UK. He graduated this past May with a Bachelor of Science in Computer Science. Brian has a background in software engineering and web development.
Brian’s specialties include web design and user experience. He has assisted in the creation of a non-profit organization called Havenlabs which is aimed at creating 3D-printed prosthetics for veteran upper limb amputees. Brian enjoys spending time with his friends and family, traveling the world, and attending his favorite musical artists’ concerts.
Welcome to the team Brian!
Deciding how to project yourself on social media platforms can be confusing. Social media is meant to be organic, honest, transparent, and personal, and people identify strongly with that. Blogs, Facebook, Twitter, et al encourage us to some extent to be a bit more “real.”
But then you can run into the problem of being TOO personal. Oversharing or sharing the wrong things is a great way to destroy your reputation.
So what to do?
Believe it or not, you can be professional and personal at the same time in social media. The key is not to confuse “personal” with “private.” Be yourself via social media. Don’t be afraid to be funny, or a little more informal than usual. But keep your private life private. Think about this like the beginning of a conference call on Monday where you spend a few minutes talking about how you spent your weekend. You probably aren’t going to reveal anything private, inappropriate or unprofessional in a conference call with a client or coworkers, but sharing a little personal information does help you get to know each other on a level that is slightly deeper than just having strictly work conversations. This is exactly the type of personal information you can easily share on social media.
Blogs are a great way to portray your friendly, accessible side. Use your own conversational voice when you write. This will also help take some of the pressure off of writing blog posts. Show that you're an expert in your field by answering real estate questions and talking about local things to do. Interact with readers to build a more personal relationship with them. Build prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate.
And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don't want a stuffy, cold agent who acts "professional" all the time - they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents - it's just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else's.
Our team at RLS2000 would like to celebrate and recognize Jacqueline Gallagher as our employee of the month for May, 2016. Jacqueline has been with our company for over four years and consistently goes above and beyond in her role as Director of Digital Marketing and Design.
As RLS2000 continues to grow, Jacqueline takes on an influx of responsibility with ease while maintaining a positive attitude and team-oriented mentality. Besides fulfilling her Marketing and Design-specific roles at the company, Jacqueline is always there to offer guidance and support to both her clients and co-workers.
Jacqueline’s help and expertise are greatly valued by each of the team members at RLS, and over the month of May, especially, Jacqueline dedicated herself to supporting her co-workers and taking on an increased volume of work.
"Jacqueline's presence has shed a bright light on our products, websites, and customer support over the past month,” says CEO Tom Borish. “She's stepped up in areas that we needed help with and she's exceeded those expectations. We're all proud to have her on our team here at RLS2000.com."
Congratulations, Jacqueline! Thank you for all that you do.
The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:
1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.
2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:
The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!
3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.
4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.
5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!
6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.
7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.
Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.
You probably know by now that real estate blogging is important. Real estate blogging helps you to become more visible in search engines, build your brand, and present yourself as an expert. If you're ready to choose a blogging tactic, start by blogging about everything hyperlocal. Hyperlocal blogging is simply writing blog posts about focused areas such as towns, neighborhoods, or even particular subdivisions. Try to think about the information that buyers or sellers in these areas might be interested in (and therefore Googling). Here are a few topics that provide tons of opportunities for great content:
Local market reports: Writing a couple of paragraphs about home buying and selling activity in specific areas provides valuable info to buyers and sellers, and positions you as a real estate expert. Rotate through the towns or communities you serve and write a post about one area per week. Information about number of homes on the market, days on the market, homes sold, and average selling price, as well as your thoughts on current market conditions, are all valuable content for buyers and sellers.
Lists of trusted service providers: As a real estate agent, you've probably collected a solid set of referrals for service providers like general contractors, home inspectors, painters, interior decorators, and more. Buyers and sellers are always looking for great referrals. Type up a short list for each category with names and contact info. Make sure to let your referrals know that you're publicizing them so that they can return the favor.
Local events: Posting about local events is a great way to introduce your community. Maybe your town or neighborhood does free concerts in the park or a block party in warm weather. Type up a quick post with the relevant info: who, what, when, where, and why. Link out to any helpful websites.
Local resources: The possibilities are endless for quick lists about local resources. This topic spans tons of categories. Think: schools, parks, restaurants, small businesses, gyms, and childcare services. You can even break these categories up into smaller sets and write posts with titles like "3 Perfect Date Night Restaurants" or "6 Outdoor Activities for the Kids".
lf you're ready to blog, learn about RLS2000's simple blog writer in our on-demand webinar.
Looking for a product to help you get started with blogging? Sign up for a demo of Social Pro Gold, RLS2000's all-in-one package featuring automatic blogging, social media posting, and more.