Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:
Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:
These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.
This Fall, review all of your MLS Property Finder features and get going with your marketing!
RLS2000 is pleased to announce Michael Bondi as our Employee of the Month for August, 2016. Michael is a leading member of our Engineering Team and has been with RLS2000 for three years. Michael has worked tirelessly to ensure our company’s success over the past few weeks and has proven that hard work and dedication surely do pay off.
Michael has taken the lead on several projects over the month of August and has worked hours on end to meet time-sensitive deadlines. Our team feels confident in asking a lot of Michael because we all know that he can and will deliver, often times surpassing our expectations. Michael goes above and beyond completing his daily requirements and simultaneously acts as a reliable support system for his co-workers. His dedication to the company has shown that he is an invaluable asset to our team.
"Over the past month, Mike has shown tremendous leadership skills while directing and planning an entire team of engineers with short deadlines,” says CEO Tom Borish. “Every single task was met with an exemplary performance."
Congratulations, Michael. We’re all looking forward to what your future with RLS2000 holds.
We hear the term ‘Millennials’ frequently in the news, online, and in day-to-day conversation. It’s a scary concept, an entire generation of young adults rumored to be fully equipped with vast technological knowledge and high expectations of entering the business world, accepting leadership roles, and significantly affecting our society’s economy. As a real estate agent, you should see the direct correlation between “Millennials” and your next generation of First-Time-Home-Buyers. Target these Millennials by utilizing the social media and marketing platforms that they are so savvy with, themselves.
Here are a few platforms you can focus on to target this new generation of Buyers:
LinkedIn is the professional’s network and Millennials understand this. College students and post-grads, alike, are making sure their LinkedIn profiles are constantly updated and relevant as it is a tool to navigate the business world and network amongst potential employment opportunities. This is good news for you as you can be sure Millennials and upcoming First-Time-Home-Buyers are frequenting the LinkedIn newsfeed and perusing their connections’ posts and updates. Make sure to share information regarding your listings, open houses, and even articles relevant to your profession in.
If you were to ask a Millennial to explain Snapchat, they could probably give you an in-depth rundown of each feature of one of the fastest growing and popular forms of social media. Like other social media platforms, Snapchat is a platform used to share information, specifically pictures and videos in real time for limited periods of time. Put yourself out there and allow your clients to catch quick glimpses into your daily activities while also sharing listing information. You can also use Snapchat to share glimpses of listings, whether new to the market or the location of an upcoming open house, to generate curiosity. Snapchat could also be beneficial to making business-related announcements. Some snapchat users have gotten creative and actually held contests using the social media outlet. If nothing else, adding a younger generation of clients to a business-related Snapchat account shows you are interested in keeping up to date with current marketing trends.
Use Google calendar to schedule or confirm appointments:
Long gone are the days of notepads, planners and physical, paper calendars, at least for late 20-somethings. This younger generation is rarely out of reach of a laptop, tablet, iPhone, or Android. Modern technology allows for millennials to track their appointments and meetings from the palms of their hands using mobile devices. If you’re not already familiar with the idea of online calendars or apps, take a few minutes to educate yourself with popular platforms such as Google to send calendar invites via e-mail as a means of appointment reminders or confirmations. The next generation of First-Time-Home-Buyers probably already has notifications set up for these type of appointments and is more likely than not to find this type of electronic communication appealing.
RLS2000 is excited to announce our long-time employee, Michael Kramer, as our Employee of the Month for July, 2016. Michael has been with the RLS2000 Engineering Team for an astounding fifteen years. While Michael is an extremely valued employee, his hard work over the month of July deserved to be recognize specifically.
Michael consistently proves that he can handle a great deal of pressure and always has a plan in place in regard to meeting deadlines and reaching various goals. Throughout July, Michael really stepped it up over the month practicing excellent time management skills and accomplishing a long list of tasks, all while training one of our newest employees. His ability to take on these numerous responsibilities was extremely impressive and did not go unnoticed by his co-workers.
"Michael has shown once again that in crunch-time he is able to lead our Engineering Team down the right path to ensure that all of our tasks were completed on time,” says CEO Tom Borish. “He's been an invaluable team player to our company."
Michael, on behalf of the entire team at RLS2000, thank you for your hard work and continued dedication. Congratulations, Michael, as your July 2016 Employee of the Month is well deserved.
Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
RLS2000 is switching things up for the month of June with not one, but two employees of the month. Each of these employees proved to be such strong assets to the team throughout the month of June that it was impossible to choose between them. Congratulations, Amanda Case and Patty Geer!
Amanda and Patty make up the Billing team at RLS2000 but help out in many other aspects of the business as well. For all of their hard work and dedication to RLS2000, Amanda and Patty have definitely earned their titles as Employees of the Month, June 2016.
Amanda and Patty each display outstanding customer service and communications skills. Patty’s knowledge of company procedure regarding the billing department is unparalleled and she serves as a solid foundation for the rest of the team members at RLS2000, while Amanda manages to excel in a dual role, working not only in billing but in RLS2000’s design team, as well. Amanda strives to ensure our customers’ utmost satisfaction when it comes to their websites. As a team Patty and Amanda possess outstanding managerial skills, made evident in their ability to balance a vastly growing number of clients.
On behalf of everyone at RLS2000, thank you Amanda and Patty! Congratulations, again.
When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.
Offer helpful information to your clients
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
Brian is originally from Clifton Park, New York and attended both Siena College in Albany, NY and Queen Mary University of London in London, UK. He graduated this past May with a Bachelor of Science in Computer Science. Brian has a background in software engineering and web development.
Brian’s specialties include web design and user experience. He has assisted in the creation of a non-profit organization called Havenlabs which is aimed at creating 3D-printed prosthetics for veteran upper limb amputees. Brian enjoys spending time with his friends and family, traveling the world, and attending his favorite musical artists’ concerts.
Welcome to the team Brian!
Deciding how to project yourself on social media platforms can be confusing. Social media is meant to be organic, honest, transparent, and personal, and people identify strongly with that. Blogs, Facebook, Twitter, et al encourage us to some extent to be a bit more “real.”
But then you can run into the problem of being TOO personal. Oversharing or sharing the wrong things is a great way to destroy your reputation.
So what to do?
Believe it or not, you can be professional and personal at the same time in social media. The key is not to confuse “personal” with “private.” Be yourself via social media. Don’t be afraid to be funny, or a little more informal than usual. But keep your private life private. Think about this like the beginning of a conference call on Monday where you spend a few minutes talking about how you spent your weekend. You probably aren’t going to reveal anything private, inappropriate or unprofessional in a conference call with a client or coworkers, but sharing a little personal information does help you get to know each other on a level that is slightly deeper than just having strictly work conversations. This is exactly the type of personal information you can easily share on social media.
Blogs are a great way to portray your friendly, accessible side. Use your own conversational voice when you write. This will also help take some of the pressure off of writing blog posts. Show that you're an expert in your field by answering real estate questions and talking about local things to do. Interact with readers to build a more personal relationship with them. Build prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate.
And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don't want a stuffy, cold agent who acts "professional" all the time - they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents - it's just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else's.
Our team at RLS2000 would like to celebrate and recognize Jacqueline Gallagher as our employee of the month for May, 2016. Jacqueline has been with our company for over four years and consistently goes above and beyond in her role as Director of Digital Marketing and Design.
As RLS2000 continues to grow, Jacqueline takes on an influx of responsibility with ease while maintaining a positive attitude and team-oriented mentality. Besides fulfilling her Marketing and Design-specific roles at the company, Jacqueline is always there to offer guidance and support to both her clients and co-workers.
Jacqueline’s help and expertise are greatly valued by each of the team members at RLS, and over the month of May, especially, Jacqueline dedicated herself to supporting her co-workers and taking on an increased volume of work.
"Jacqueline's presence has shed a bright light on our products, websites, and customer support over the past month,” says CEO Tom Borish. “She's stepped up in areas that we needed help with and she's exceeded those expectations. We're all proud to have her on our team here at RLS2000.com."
Congratulations, Jacqueline! Thank you for all that you do.