Dear valued RLS2000 customer,
We wanted to let you know that we have been acquired by Elm Street Technology. Everything you know and love about RLS2000 will remain the same. This acquisition will propel us forward for growth and to be able to deliver you more solutions to the real estate industry. The official press release, which you'll see on many national press websites today, is below.
Greensboro, NC - October 11, 2016 - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers - Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place."
"Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says, "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds.
Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor.
"With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says.
Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England.
According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says.
Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc.
Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006.
Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456.
About Elm Street Technology
Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
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Any RLS2000 customers with questions regarding this partnership should feel free to call RLS2000 Support at 508-885-2040.
RLS2000 recognizes Pam Gee as our Employee of the Month for September, 2016. As our National Sales Representative, Pam is the name most of our customers immediately associate with our company. As our Social Media Specialist, Pam works tirelessly to provide agents with the educational tools they need to succeed in a digital world. Pam’s ability to form and maintain strong business relationships has helped RLS2000 flourish into the successful business we are today.
Pam’s insight and work ethic are invaluable to both our customers and our company. Pam constantly uses her expertise into the world of real estate to brainstorm ways in which our company can better service and provide for our agents. Over the past month, especially, Pam has gone above and beyond to meet the needs of our valued customers.
Pam has excelled over the past month with her leadership and customer relationship skills which has taken us to another level,” says CEO Tom Borish. “With her nearly 15 years of experience, our customers know why Pam is one of our top employees at RLS2000.com."
Congratulations, Pam. Thank you for all that you do.
Renewing your entire marketing plan sounds like a time-consuming and costly venture. This does not necessarily have to be the case if you choose to focus your attention on taking a few simple steps designed to re-engage your social media followers.
You may consider making small changes to your social media accounts, even adding a new and refreshing cover photo on your Facebook Business page can draw attention. The main focus of this renewal is to make sure past, current, and potential clients are getting excited about your social media.
‘Boost’ a few of your Facebook posts. This cost is affordable and will allow your posts to reach numerous Facebook users. Be sure you are sharing a few posts from your Business page to your Personal Facebook page. Gaining a larger following is one of the many benefits of this marketing proposition.
Update the content on your LinkedIn as a simple way of attracting connections to review your profile and of forging new connections.
Start a social media contest via Twitter and give away a seasonal gift (even if this is just a recipe). Provide your followers with a time-sensitive objective. Twitter users may jump at the chance to partake in an interactive challenge.
Get creative and write a few of your own seasonal blog posts. Set a goal for yourself of one blog post per week for the month of October. Announcing this to your online audience will not only attract their attention but will hold you accountable for sticking to your aspiration. There are numerous ‘Fall’ topics which you can blog about, whether you write about your local Fall Fair or a ‘Spooky’ Halloween-related recipe. Put yourself out there by creating a blog post that is going to attract attention to your real estate blog.
All of these changes and suggestions may take you only a few minutes and will be very cost effective. If you have any questions regarding Social Media Marketing, contact one of our Social Media Specialists today at 508-322-4856 or schedule a Social Media Bootcamp to review the ins and outs of social media with your fellow agents by clicking here.
Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.
Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.
Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session.
Let us motivate and empower your agents at your next sales meeting! Sign up today.
September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.
We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client. We want to reward you, our current client, for any referrals you send to us.
Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.
Reach out to one of our Social Media Specialists today at firstname.lastname@example.org or by calling us directly at 508-322-4856 for more information.
Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:
Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:
These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.
This Fall, review all of your MLS Property Finder features and get going with your marketing!
RLS2000 is pleased to announce Michael Bondi as our Employee of the Month for August, 2016. Michael is a leading member of our Engineering Team and has been with RLS2000 for three years. Michael has worked tirelessly to ensure our company’s success over the past few weeks and has proven that hard work and dedication surely do pay off.
Michael has taken the lead on several projects over the month of August and has worked hours on end to meet time-sensitive deadlines. Our team feels confident in asking a lot of Michael because we all know that he can and will deliver, often times surpassing our expectations. Michael goes above and beyond completing his daily requirements and simultaneously acts as a reliable support system for his co-workers. His dedication to the company has shown that he is an invaluable asset to our team.
"Over the past month, Mike has shown tremendous leadership skills while directing and planning an entire team of engineers with short deadlines,” says CEO Tom Borish. “Every single task was met with an exemplary performance."
Congratulations, Michael. We’re all looking forward to what your future with RLS2000 holds.
We hear the term ‘Millennials’ frequently in the news, online, and in day-to-day conversation. It’s a scary concept, an entire generation of young adults rumored to be fully equipped with vast technological knowledge and high expectations of entering the business world, accepting leadership roles, and significantly affecting our society’s economy. As a real estate agent, you should see the direct correlation between “Millennials” and your next generation of First-Time-Home-Buyers. Target these Millennials by utilizing the social media and marketing platforms that they are so savvy with, themselves.
Here are a few platforms you can focus on to target this new generation of Buyers:
LinkedIn is the professional’s network and Millennials understand this. College students and post-grads, alike, are making sure their LinkedIn profiles are constantly updated and relevant as it is a tool to navigate the business world and network amongst potential employment opportunities. This is good news for you as you can be sure Millennials and upcoming First-Time-Home-Buyers are frequenting the LinkedIn newsfeed and perusing their connections’ posts and updates. Make sure to share information regarding your listings, open houses, and even articles relevant to your profession in.
If you were to ask a Millennial to explain Snapchat, they could probably give you an in-depth rundown of each feature of one of the fastest growing and popular forms of social media. Like other social media platforms, Snapchat is a platform used to share information, specifically pictures and videos in real time for limited periods of time. Put yourself out there and allow your clients to catch quick glimpses into your daily activities while also sharing listing information. You can also use Snapchat to share glimpses of listings, whether new to the market or the location of an upcoming open house, to generate curiosity. Snapchat could also be beneficial to making business-related announcements. Some snapchat users have gotten creative and actually held contests using the social media outlet. If nothing else, adding a younger generation of clients to a business-related Snapchat account shows you are interested in keeping up to date with current marketing trends.
Use Google calendar to schedule or confirm appointments:
Long gone are the days of notepads, planners and physical, paper calendars, at least for late 20-somethings. This younger generation is rarely out of reach of a laptop, tablet, iPhone, or Android. Modern technology allows for millennials to track their appointments and meetings from the palms of their hands using mobile devices. If you’re not already familiar with the idea of online calendars or apps, take a few minutes to educate yourself with popular platforms such as Google to send calendar invites via e-mail as a means of appointment reminders or confirmations. The next generation of First-Time-Home-Buyers probably already has notifications set up for these type of appointments and is more likely than not to find this type of electronic communication appealing.
RLS2000 is excited to announce our long-time employee, Michael Kramer, as our Employee of the Month for July, 2016. Michael has been with the RLS2000 Engineering Team for an astounding fifteen years. While Michael is an extremely valued employee, his hard work over the month of July deserved to be recognize specifically.
Michael consistently proves that he can handle a great deal of pressure and always has a plan in place in regard to meeting deadlines and reaching various goals. Throughout July, Michael really stepped it up over the month practicing excellent time management skills and accomplishing a long list of tasks, all while training one of our newest employees. His ability to take on these numerous responsibilities was extremely impressive and did not go unnoticed by his co-workers.
"Michael has shown once again that in crunch-time he is able to lead our Engineering Team down the right path to ensure that all of our tasks were completed on time,” says CEO Tom Borish. “He's been an invaluable team player to our company."
Michael, on behalf of the entire team at RLS2000, thank you for your hard work and continued dedication. Congratulations, Michael, as your July 2016 Employee of the Month is well deserved.