Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:
Always direct leads to your website
You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.
Provide the ability to search listings easily on your website
Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.
Offer helpful information to your clients
Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.
Stay in touch with your leads
Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.
The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:
1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.
2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:
The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!
3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.
4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.
5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!
6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.
7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.
Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.
The popularity of YouTube has only been growing over the last several years, and real estate agents can reap the benefits by marketing themselves and their listings on YouTube. Buyers and sellers are using YouTube more and more to search for properties and search for agents. In fact, YouTube is the top video research destination for home shoppers according to a study from realtor.org. Just getting started with YouTube? Check out our blog post on YouTube marketing for real estate. Already have a channel but don't know what to do next? Here are 6 ideas for creating great YouTube videos and taking your real estate video marketing to the next level:
1. Take a personalized tour of your listings. Grab your smartphone and film a video as you walk through your listings. Narrate your way through the home and point out key details and special features.
2. Give market updates. Film yourself giving regular market updates for the towns you serve. Information like number of new listings, number of sold homes, and the average sale price and days on market are great information for buyers and sellers and present you as an expert.
3. Record your resume. Create a short video of your resume or bio. Introduce yourself and talk about how you got into real estate, your applicable experience, your credentials, and what you love about real estate. Potential buyers and sellers will feel like they're getting to know you via video.
4. Take a town or neighborhood tour. Film yourself giving an intro about a town you serve in town square, then take a quick walk or drive through your community. Point out areas of interest like schools, parks, restaurants, and local businesses.
5. Film buying and selling tips. Create short informational videos on real estate-related topics. Great topics include moving tips, the buying or selling process, the home inspection process, and the closing process.
6. Capture video testimonials. Record testimonials from your happy buyers and sellers. Shoot a quick video on your smartphone around the closing table or in the threshold of a new home.
Looking for more training with social media? Schedule your social media training with RLS2000 now.
Want to make sure your real estate website stands out from the crowd? Here are 5 ways to make it shine:
1. Write up your bio. Your potential clients are researching you and how you'll market their listings. They want to know your experience and what you can bring to the table as their real estate agent. Think about your history in the real estate business, your credentials, your areas of expertise, and how you can give potential clients a great experience when working with you. Use this info to write a few paragraphs for an "About Me" page on your website and social media profiles.
2. Get testimonials. Testimonials from your satisfied clients are proof that you offer a great real estate experience. Don't be shy to ask your clients for a testimonial after a successful real estate transaction. Let them know you'd like to add it to your website and make sure you get their permission. Don't stop at adding a testimonial to your website either. You can also add it as a blog post or post it directly to social media like Facebook or LinkedIn. Take testimonials to the next level with video. Record your clients giving a video testimonial on your smartphone and upload it to your YouTube account. From there, you can add the video to your website.
3. Be mobile-responsive. The majority of people are searching for real estate and real estate agents from their phones, so having a mobile-responsive website is more important than ever. Mobile-responsive websites look good on every device -- from a desktop computer to an iPad or smartphone -- and provide a seamless experience for clients. Make sure your real estate website is mobile-responsive so your audience can easily find you from any device.
4. Feature town pages for the towns you serve. Your clients and potential clients want info about the cities and towns you serve. Schools, amenities, demographics, real estate stats, town history, quick searches for real estate... the list goes on. Make sure to feature town pages with this type of info prominently on your website so clients can find it. This kills two birds with one stone: it gives your clients valuable info and it's great for SEO.
5. Start blogging. Writing your own blog articles is one of the best ways to personalize your real estate marketing. Blogging provides value to your potential clients, showcases your real estate knowledge, and it's great for SEO. If you're a Social Pro Gold or Social Pro customer, you already know that RLS2000 automatically blogs listing updates and general interest articles for you. So what's left for you to blog about? Keep thinking local and blog about anything and everything related to the communities you serve. Monthly real estate stats, events and things to do, newcomer information -- these all make great blog posts.
Looking for a real estate website with all of these features and more? Create a standout online presence with Social Pro Agent, RLS2000's all-in-one website and social media package. Learn more and sign up for a demo here.
Building a professional online presence for your real estate business doesn't need to be difficult. Here are a few simple tips:
Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:
Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.
Build your personal brand. It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you'll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.
Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.
If you're ready to start building your online presence with Social Pro Agent, RLS2000's all-in-one website and social media package, learn more and sign up for a demo here.
If you're a savvy real estate agent (or a Social Pro Gold customer), you've already got a website, blog, and social media accounts set up. You've got an online marketing presence, but how do you make yourself stand out from the crowd?
The answer: find your own marketing voice and create your online content accordingly. To find your marketing voice, ask yourself these simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you're passionate about helping first-time homebuyers find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you're down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on being professional at all times. All of these factors translate into your voice.
Take your answers, and start to craft your online content along those lines. If you're all about stats -- the latest change in mortgage rates, or how many homes have sold in your area -- write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article. Levity more your thing? Dash off a funny tweet or record an outside-the-box video about some of the quirky features of a town you serve.
Taking a bit of extra time to personalize your content with your marketing voice is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it's your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It's that simple.
Social media is a powerful tool that many real estate agents aren't using to maximize their business. Want to educate and motivate your agents with social media tips and training at your next sales meeting? Take advantage of RLS2000's free Social Media Bootcamp seminar designed exclusively for real estate professionals. Learn what social media is and its potential, the Dos and Don'ts of social media etiquette, and how to streamline your online presence.
Topics include (but not limited to):
Having a strong online and social media presence is one of the best things you can do for your real estate business. The New Year is right around the corner, and now is the time to make some New Year's resolutions for marketing your real estate business in 2016. Take the opportunity to start with a clean slate and implement new ideas. Here are the top 5 must-dos for your real estate marketing in 2016:
If you're a Social Pro Gold customer, you know RLS2000 is already taking care of each of these resolutions for you. Not a Social Pro Gold customer yet? We'll build your mobile-responsive website and blog, post regularly to your blog for you, set up and post to your social media accounts, create YouTube videos for each of your listings, and more. Check out our video to see everything Social Pro Gold can do for you, and make 2016 the year you take your online marketing to the next level:
Ready to learn more? Set up a demo.
Interested in a free social media seminar for your entire office in 2016? Sign up for our free Social Media Boot Camp 101.
Already a Social Pro Gold customer? Watch our on-demand webinar on enhancing your Social Pro Gold website.