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Posted by Support Team on 6/15/2016


Meet Brian Sopok, the newest member of our team at RLS2000, holding the position of Front End Designer. Everyone at RLS is excited to work with Brian and extremely optimistic about what his skill set will add to our

Brian is originally from Clifton Park, New York and attended both Siena College in Albany, NY and Queen Mary University of London in London, UK. He graduated this past May with a Bachelor of Science in Computer Science. Brian has a background in software engineering and web development.

Brian’s specialties include web design and user experience. He has assisted in the creation of a non-profit organization called Havenlabs which is aimed at creating 3D-printed prosthetics for veteran upper limb amputees. Brian enjoys spending time with his friends and family, traveling the world, and attending his favorite musical artists’ concerts.

Welcome to the team Brian!

Posted by Support Team on 6/13/2016

Deciding how to project yourself on social media platforms can be confusing. Social media is meant to be organic, honest, transparent, and personal, and people identify strongly with that. Blogs, Facebook, Twitter, et al encourage us to some extent to be a bit more “real.”

But then you can run into the problem of being TOO personal. Oversharing or sharing the wrong things is a great way to destroy your reputation.

So what to do?

Believe it or not, you can be professional and personal at the same time in social media. The key is not to confuse “personal” with “private.” Be yourself via social media. Don’t be afraid to be funny, or a little more informal than usual. But keep your private life private. Think about this like the beginning of a conference call on Monday where you spend a few minutes talking about how you spent your weekend. You probably aren’t going to reveal anything private, inappropriate or unprofessional in a conference call with a client or coworkers, but sharing a little personal information does help you get to know each other on a level that is slightly deeper than just having strictly work conversations. This is exactly the type of personal information you can easily share on social media.

Blogs are a great way to portray your friendly, accessible side. Use your own conversational voice when you write. This will also help take some of the pressure off of writing blog posts. Show that you're an expert in your field by answering real estate questions and talking about local things to do. Interact with readers to build a more personal relationship with them. Build prospects by sharing your opinions, thoughts and experiences on all kinds of things, not just real estate.

And that is the heart of the matter, when it comes to turning real estate leads into clients. Most people don't want a stuffy, cold agent who acts "professional" all the time - they want a personable agent, someone who is as human as them and who has shared similar experiences and so can relate to them. Real estate leads are EVERYWHERE for agents - it's just a matter of having the right tools to ensure the real estate leads are coming your way, rather than someone else's.

Posted by Support Team on 4/27/2016

Real estate blogging is important for several different reasons. Whether you want to build your brand and be found easily in search engines, you want to appear to be a leading expert in your field, or you want to put yourself out there as a means of gaining referrals, blogging is the way to go. Blogging allows for Search Engine Optimization, bringing your website or brand to the forefront of search engines such as Google. It also allows you to make a name for yourself in not only the real estate community but in the sphere where you practice the most business – try to imagine yourself as not only a real estate expert, but a community expert. Finally, blogging is a great way of connecting to great sources in regard to referrals.

Websites typically are static, meaning their titles, descriptions, and content are rarely updated or changed. Static websites do not perform as well in the search engines as websites that constantly have fresh content. You want search engines such as Google to label your website as valuable, and a great way to ensure this is by posting new content in the form of blog posts. These new posts force search engines to reevaluate your website. A blog post can be as short as ten sentences, complimented by an image, so the key to SEO is to blog consistently and to blog interesting or relevant information.

Whether you’ve been in the Real Estate field for six months or sixteen years, blogging about Real Estate helps to brand you as a Real Estate expert. You can take this expertise a step further by blogging hyperlocal information. Take a few minutes out of your day to blog about activities happening in the communities in which you do the most business. Oftentimes citizens within these communities may search online for events such as parades, or information about events happening in connection with the local schools. These searches will direct them to your website and you’ll be branded the real estate expert, the community expert, and you have a good chance of being the agent on these individuals’ minds when they are ready to buy or sell within the surrounding areas.

Blogging as a way to gain references can be done using the same hyperlocal information. If you eat at a great local restaurant, write a ten sentence blog about it on your website. If you let this restaurant know that you’ve written a great article about them on your Real Estate blog, the next time a patron is sitting at their counter discussing the prospects of buying, this restaurant may have you in mind.

Blogging is a great way to get business, it’s easy, quick, and also cheap! Share your blog posts on Facebook and other varying social media platforms to ensure the utmost traffic is directed to your website.

Posted by Support Team on 4/11/2016


Meet Kerri O'Connor, who recently joined the Sales Team at RLS2000 as our Inside Sales & Account Manager.

"Kerri comes to us with a strong professional administrative background in real estate," says CEO Tom Borish. "She's already shown -- after just a few weeks -- an excellent array of skills that has provided our customers with the type of support they deserve to receive. We're glad to have her as a part of our growing team." Here's a bit more about her:

Kerri is from Oxford, Massachusetts and attended Suffolk University and UMASS Boston, completing a degree in English with a concentration in Communications. She has a background in real estate law and real estate administration.

Kerri’s specialties include research, writing, oral and written communication, along with copyrighting skills. She has volunteered with the Make-A-Wish Foundation and Best Buddies. Kerri enjoys spending time with her family and friends, traveling, comedy, and literature.

Welcome to the team Kerri!


Take a peek at this great testimonial we received from Jim Kenney of Kenney Real Estate Group:

“I want to thank you for your tremendous service to us on our new website. We have already seen a marketable and sizable increase in our business, traced directly back to our web site.”

Thank YOU Jim, it was a pleasure to work with you.

Have questions about everything that our websites can do? Contact us for a demo.

dashboard The New Dashboard/Reports Page & Navigation Menu in Your MLS Property Finder Account RLS2000 is pleased to announce the release of the new dashboard/reports page in MLS Property Finder. Combining easy-to-read stats and simple, beautiful graphs, this page gives you a centralized place to see what's happening across your RLS2000 product. Get current information about your website, listings, clients, and social media. Delve into more data with reports that show more information and different timeframes. We have also updated the MLS Property Finder navigation menu to give it a clean, simplified look and make it easier for you to access all of the features of MLS Property Finder. Read more details below or click here to watch a quick video overview. These new features are accessible to you now when you log in to your MLS Property Finder account. You'll see the new navigation menu across the top in purple. The dashboard is accessible by clicking "Home". Important info:

  • The dashboard/reports page is a great addition to the MLS Property Finder features you already know.
  • Use the new, simplified navigation at the top to more easily access all that MLS Property Finder has to offer.
  • This update does not affect what your clients see. Your clients' MLS Property Finder accounts remain exactly the same.
  • Nothing has changed on the other pages of your MLS Property Finder account. View your client info, listings, or edit your profile as you did before. The pages are accessible via the new navigation menu.
Have more questions?
  • Join us on Wednesday, April 22nd for a webinar to walk through all of the features of the new dashboard/reports page and navigation menu. Register for the webinar here.
Learn more:

Social Media Do's

Can there be such a thing as a social media do? Yes, there can and there are. If you want to be successful at social media marketing you must learn the proper online etiquette. But in most cases you don't need to learn a thing because you know how to talk to people and that is all social media is; a conversation. The medium may be different but the rules are the same. 1. Respond to every post. This is simple, just like you would respond to a question, comment or email it is important that you respond to posts on social media. 2. Find a common ground. Friend, follow and hang you with people that share a common interest or goal. 3. Beware of TMI. Don't discuss politics, religion, or your very personal information. 4. Do time your posts. Be aware that each post will fill up your friend's or follower's feed. Creating posts one after another is a great way to lose your audience. 5. Check your grammar. Your online posts are how you look to the world. Many people believe that if you can't spell or use proper grammar you are unprofessional. 6. Do listen. Make sure you are listening and engaging in conversation and not talking at your audience. 7. Do be positive. Nobody likes a Debbie Downer so be positive. 8. Remember the golden rule. Simply put, treat others the way you want to be treated.

The #1 listing agent in MLS for the past 3 years calls our MLS Property Finder "The Best Real Estate Search tools available online" With so many online home search options available, which one is the best for serious buyers? Of all the home search tools available online, we believe MLS Property Finder beats all the others hands-down and here's why: The most important feature a home search website must have is up-to-date, accurate listing information. Many home buyers don't realize that the national third party websites actually get their listings from many different sources, not from a direct MLS feed like MLS Property Finder. Because of this, these third party sites often have duplicate listings, out-of-date and even incorrect information. We see it all the time: a buyer wants to schedule a showing for home listed on one of these sites and the home has already sold, is under contract, or was taken off the market. This causes frustration for the buyer who must now start their search all over again. Read more... McGeough Lamacchia Realty Proudly Serving the States of Massachusetts and New Hampshire www.mlrealtyne.com

"Google it" is quickly becoming a verb in the English language. As a real estate professional, your online presence is more important than ever. Ignoring your look on the internet is no longer an option. So what do you look like when people search online for you? When a seller thinks about hiring a real estate professional to sell their home they often will search online to see how well that agent can market their own brand. In other words, they want to see what you look like online. Here are some things they are looking for:

  • A professionally designed website
  • A easy to use property search function (IDX)
  • Listings featured prominently on the website
  • A blog with helpful real estate information
  • A strong social media presence (Facebook, Twitter, LinkedIn)
  • Video marketing (You Tube)
  • A mobile website
Make a good impression by having an online presence you can be proud of. Click here for more information on how to get Social Pro, a complete online branding package designed just for you.

One of the most important things about sales is being where your prospective clients are and one thing for sure is they are on Facebook. Facebook says it has over 1.01 billion people users. In 2004, Facebook has 1 million users making it just about the fastest growing phenomena in the history of mankind. Facebook has become a must-have piece of your online marketing; one that you can't ignore. For many real estate agents, Facebook business pages and marketing can be overwhelming.  Here are some tips on how to do Facebook the right way: 1. Branding This is nothing new; real estate marketing is all about branding and the same holds true for Facebook business pages. Have a professional looking designed page with your logos and photos displayed prominently. If you have a website or other social media channels use the same look and feel throughout. The same logo and photos should be on your signage, printed materials and any other marketing materials. 2. Make an Impression A Facebook business page gives you the opportunity to make an impression and lots of them. Share helpful information, be the expert in your marketplace and use Facebook to do it. Facebook is not only a way to get in front of people you know on a regular basis it is also a great way to attract new potential clients by offering valuable and relevant information. Think of your Facebook posts as an item of value. 3. Post Often The most recent data shows that a Facebook post has a shelf life of about 7 hours. So you need to post often. Consistency on Facebook is key so post weekly at a minimum, daily ideally. According to MarketingCharts, Facebook posts get half of their reach within 30 minutes of being published. Your posts don't need to fancy or complicated. Share information that is of interest to your audience. Local events, market reports, and photos of your area are all good choices. Post helpful real estate, money or home related articles. The content doesn’t have to always be real estate related.  A major don't is to only post advertising and listings. People will unlike your page quickly if you don't offer information that is of value. 4. Get “Likes” The next step is to get people to like you. To get likes you have to promote your Facebook page. Use your Facebook URL on all of your marketing materials, in your email signature and use the "Build and Audience" function in the admin panel of your page. Encourage people to “like” your page by talking to them and even providing incentives such as random drawings. 5. Go Viral Viral is not a disease online it is a good thing. As more and more people “like” your page, your logo makes tons of impressions each month. You can track how you are doing through the Facebook “Insights” tool. Brand recognition is what it’s all about. 6. It's All About Marketing If you were a seller or a buyer how would you want your real estate agent to market their business online? A seller especially will consider how you market yourself and your business as an indicator as to how well you market your properties. Ninety-seven percent of driving age people under 30 (Generation Y) are using social media, and they now outnumber Baby Boomers. Have a professional looking page, post regularly and provide engaging content and you’ll be on your way toward getting people to truly know your brand. Make a good impression by having a social media presence you can be proud of. Click here for more information on how to get Social Pro, a complete social media branding package designed just for you. 

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