Your first step to get more followers on your real estate social media pages is also the easiest: use the built-in tools that each social media platform provides to find people you know. Here's how to do it on Facebook, Twitter, and LinkedIn:
Facebook:†Log in and navigate to your business page. Under your cover photo to the right, you'll see a button with three grey dots. Click the button to see several options, including "Invite Friends" and "Suggest Page". Click "Invite Friends" to see a list of people you are connected with through your personal Facebook account. To ask them to like your business page, just click "Invite" next to their name. Click "Suggest Page" to†invite your email contacts to like your page. First click "Upload Contacts" and follow Facebook's instructions,†then send your contacts an email to like your page. Facebook will walk you through just about any method of uploading your email contacts.
Twitter:†Log in to Twitter and on the homepage, you'll see a "Who to follow" box. Click the "Find friends" link at the bottom, then click "Search contacts" next to your email provider. Twitter will walk you through the rest to show you any of your contacts who are on Twitter. Just click "Follow" next to each person, or follow all contacts at once by clicking "Follow all". Finding and following your contacts is a great way to notify them you're on Twitter and prompt them to follow you back.
LinkedIn: Log in and click "Connections" then "Add Connections". Click on your email provider to find your contacts by their email address. If you don't see your email provider, just click "Other Email" for more options. Follow LinkedIn's steps to import your contacts. Once complete, you'll see a list of your contacts who are already on LinkedIn - just click "Add Connection" to invite them to connect. You can also import a file of your contacts under "Import file" if you have one.
In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
Connect and Engage with Potential Leads†
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.†
Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.
Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.
Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:
1) Like and follow people or businesses in real estate that interest you. This is a one-time step that will give you inspiration and material for your own posts.†Just use the search feature in each account to find and like other business pages.†Twitter also has "Who to Follow" suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We'll explain why this is important in the next step.
2) Set goals to log in and post... and keep them.†Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that's great -- post away. If you don't, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.
3) Stagger your updates throughout the day or week. Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you're an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the "Publish" button and selecting "Schedule".†
Haven't had the chance to post in a while? Never fear. If you have a Social Pro Gold website from RLS2000, we're automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.†