In our last blog post we looked at 3 tips for getting started on LinkedIn. Here are more tips to take your LinkedIn skills to the next level:†
Customize Your Profile URL. LinkedIn gives you a random URL for your public profile page. Reinforce your brand by customizing your URL to something more memorable. To do this, go to Profile > Edit Profile. Below your headshot, you'll see the link to your profile. Hover over the link and click the pencil icon to edit.†
Adjust Your Account Settings. LinkedIn allows you to customize many settings, from privacy settings to how often you're emailed. Take a few minutes to explore your options. Hover over your photo in the top right. On the dropdown, select Privacy & Settings. On the next page, click through the four tabs on the lower half of the page: Profile, Communications, Group, Companies & Applications, and Account. Adjust to your heart's content.†
Ask for recommendations. Recommendations are like testimonials right there on your profile. Choose trusted colleagues or past clients to give you a recommendation, and send them a request by hovering over your photo in the top right of your homepage. Select Privacy & Settings. On the next page, go to Helpful Links > Manage Your Recommendations. Click Ask for Recommendations and LinkedIn will walk you through the rest. If you receive a recommendation, make sure to add it to your profile, it won't appear automatically!
Take advantage of LinkedIn's tools to boost your real estate business.
LinkedIn is the most professional social media site, and a great way to make professional contacts and even find leads. If you're just getting started with LinkedIn, make sure to follow these steps:
Get Your Profile in Shape.†LinkedIn is the equivalent of an online resume, so it's important to be current and accurate. First, make sure you have an up-to-date headshot and job history on your LinkedIn profile. Next, be sure to click the "Contact Info" icon on your profile page and fill in your current contact info, website, and social media links. Once you have these basics complete, LinkedIn will also walk you through some suggestions to improve your profile. To do this, look for the "Improve Profile" link at the top of your homepage and let LinkedIn make some suggestions for you.
Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to invite people to connect on LinkedIn is to leverage your email contacts. You can use one of LinkedIn's built-in programs to connect with some major email providers and access your email contacts. You can also export your email contacts as a CSV file and import them in to LinkedIn. Find both of these options under My Network > Add contacts. This will allow you to send invitations to connect with these contacts on LinkedIn all at once.
Leverage LinkedIn Groups. LinkedIn Groups are a group of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions. Here are some tips from LinkedIn on getting started.
Take a few minutes to get started or polish up your LinkedIn presence today.
Social media is a powerful tool that many real estate agents aren't using to maximize their business.†Want to educate and motivate your agents with social media tips and training at your next sales meeting? Take advantage of RLS2000's free Social Media Bootcamp†seminar designed exclusively for real estate professionals.†Learn what social media is and its potential, the Dos and Don'ts of social media etiquette, and how to streamline your online presence.
Topics include (but not limited to):
Your first step to get more followers on your real estate social media pages is also the easiest: use the built-in tools that each social media platform provides to find people you know. Here's how to do it on Facebook, Twitter, and LinkedIn:
Facebook:†Log in and navigate to your business page. Under your cover photo to the right, you'll see a button with three grey dots. Click the button to see several options, including "Invite Friends" and "Suggest Page". Click "Invite Friends" to see a list of people you are connected with through your personal Facebook account. To ask them to like your business page, just click "Invite" next to their name. Click "Suggest Page" to†invite your email contacts to like your page. First click "Upload Contacts" and follow Facebook's instructions,†then send your contacts an email to like your page. Facebook will walk you through just about any method of uploading your email contacts.
Twitter:†Log in to Twitter and on the homepage, you'll see a "Who to follow" box. Click the "Find friends" link at the bottom, then click "Search contacts" next to your email provider. Twitter will walk you through the rest to show you any of your contacts who are on Twitter. Just click "Follow" next to each person, or follow all contacts at once by clicking "Follow all". Finding and following your contacts is a great way to notify them you're on Twitter and prompt them to follow you back.
LinkedIn: Log in and click "Connections" then "Add Connections". Click on your email provider to find your contacts by their email address. If you don't see your email provider, just click "Other Email" for more options. Follow LinkedIn's steps to import your contacts. Once complete, you'll see a list of your contacts who are already on LinkedIn - just click "Add Connection" to invite them to connect. You can also import a file of your contacts under "Import file" if you have one.
In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
Connect and Engage with Potential Leads†
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.†
Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.
Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.
These days, it takes a lot more than a free website for a real estate agent to stand above the crowd online. You can spend your valuable time trying to DIY your website and online marketing, or you can find a website company that takes care of everything for you.
That's why RLS2000 is the top real estate website company in New England -- you can rely on us to take care of your online marketing for you.
Bottom line: Your website company should be doing the work for you. Not the other way around. Take a look at everything that RLS2000's Social Pro Gold does for you:
†Have you seen everything that our Social Pro Gold can do? Take a look.
What's the easiest way to give your social media a boost? It's simple: Share more photos and video.
People engage more on social media when you post photos and video. There's no better way to market yourself than a shot of new homeowners at the closing table or a video testimonial from return clients. Posting more photos and video is easy with your smartphone: download the major social media apps and use your phone on the go to snap a photo or record a video, then upload to any social media account in seconds. If you're a Social Pro Gold customer, log in to your MLS Property Finder account to write a quick blog post around your photo or video -- a couple of sentences will do it. This kills a whole flock of birds with one stone: the post will automatically go to your Facebook, Twitter, and LinkedIn accounts and drive traffic back to your website.
Need some ideas on what to share?
Get the most out of social media by giving each of your accounts some personal attention. Here are 3 simple steps to boost your productivity in just a few minutes each week:
1) Like and follow people or businesses in real estate that interest you. This is a one-time step that will give you inspiration and material for your own posts.†Just use the search feature in each account to find and like other business pages.†Twitter also has "Who to Follow" suggestions that make this even easier. Liking and following other accounts may even gain you some follows and likes back! These pages will also show up in your newsfeeds. We'll explain why this is important in the next step.
2) Set goals to log in and post... and keep them.†Pick a couple times during the week to log in to each account and post an update. Download the social media apps on your phone to make this even easier. If you have tons of ideas for posts, that's great -- post away. If you don't, take advantage of the people and businesses you followed in Step 1. Do they have a great post or tweet? Share it or retweet it with a question or comment.
3) Stagger your updates throughout the day or week. Wondering when to post your status updates? Wednesdays and Sundays seem to see more engagement, but try out different days and times to see what works best for you. If you're an efficiency master, you can write a bunch of Facebook posts at once and schedule them ahead of time by clicking the arrow in the blue box next to the "Publish" button and selecting "Schedule".†
Haven't had the chance to post in a while? Never fear. If you have a Social Pro Gold website from RLS2000, we're automatically posting to Facebook, Twitter, and LinkedIn for you. Interested in learning more about our Social Pro Gold websites? Check out our video here.†