Please welcome our newest employee, Melinda Collins.
We are proud to announce Melinda as the newest member of RLS2000’s Design Team in the role of Web Producer. Melinda’s background makes her a perfect fit for our company and she has already made a great addition to our organization in the short time she’s been with us.
Melinda is from Hopkinton, Massachusetts. Having attended Framingham State University, Melinda holds a degree in Studio Art, with a concentration in Graphic Design.
Melinda’s specialties include web design/development and graphic design. Melinda enjoys spending time with her friends and family. Her hobbies include yoga, traveling, and photography.
Welcome to the team, Melinda!
Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.
While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:
You probably know by now that real estate blogging is important. Real estate blogging helps you to become more visible in search engines, build your brand, and present yourself as an expert. If you're ready to choose a blogging tactic, start by blogging about everything hyperlocal. Hyperlocal blogging is simply writing blog posts about focused areas such as towns, neighborhoods, or even particular subdivisions. Try to think about the information that buyers or sellers in these areas might be interested in (and therefore Googling). Here are a few topics that provide tons of opportunities for great content:
Local market reports: Writing a couple of paragraphs about home buying and selling activity in specific areas provides valuable info to buyers and sellers, and positions you as a real estate expert. Rotate through the towns or communities you serve and write a post about one area per week. Information about number of homes on the market, days on the market, homes sold, and average selling price, as well as your thoughts on current market conditions, are all valuable content for buyers and sellers.
Lists of trusted service providers: As a real estate agent, you've probably collected a solid set of referrals for service providers like general contractors, home inspectors, painters, interior decorators, and more. Buyers and sellers are always looking for great referrals. Type up a short list for each category with names and contact info. Make sure to let your referrals know that you're publicizing them so that they can return the favor.
Local events: Posting about local events is a great way to introduce your community. Maybe your town or neighborhood does free concerts in the park or a block party in warm weather. Type up a quick post with the relevant info: who, what, when, where, and why. Link out to any helpful websites.
Local resources: The possibilities are endless for quick lists about local resources. This topic spans tons of categories. Think: schools, parks, restaurants, small businesses, gyms, and childcare services. You can even break these categories up into smaller sets and write posts with titles like "3 Perfect Date Night Restaurants" or "6 Outdoor Activities for the Kids".
lf you're ready to blog, learn about RLS2000's simple blog writer in our on-demand webinar.
Looking for a product to help you get started with blogging? Sign up for a demo of Social Pro Gold, RLS2000's all-in-one package featuring automatic blogging, social media posting, and more.
Want to make sure your real estate website stands out from the crowd? Here are 5 ways to make it shine:
1. Write up your bio. Your potential clients are researching you and how you'll market their listings. They want to know your experience and what you can bring to the table as their real estate agent. Think about your history in the real estate business, your credentials, your areas of expertise, and how you can give potential clients a great experience when working with you. Use this info to write a few paragraphs for an "About Me" page on your website and social media profiles.
2. Get testimonials. Testimonials from your satisfied clients are proof that you offer a great real estate experience. Don't be shy to ask your clients for a testimonial after a successful real estate transaction. Let them know you'd like to add it to your website and make sure you get their permission. Don't stop at adding a testimonial to your website either. You can also add it as a blog post or post it directly to social media like Facebook or LinkedIn. Take testimonials to the next level with video. Record your clients giving a video testimonial on your smartphone and upload it to your YouTube account. From there, you can add the video to your website.
3. Be mobile-responsive. The majority of people are searching for real estate and real estate agents from their phones, so having a mobile-responsive website is more important than ever. Mobile-responsive websites look good on every device -- from a desktop computer to an iPad or smartphone -- and provide a seamless experience for clients. Make sure your real estate website is mobile-responsive so your audience can easily find you from any device.
4. Feature town pages for the towns you serve. Your clients and potential clients want info about the cities and towns you serve. Schools, amenities, demographics, real estate stats, town history, quick searches for real estate... the list goes on. Make sure to feature town pages with this type of info prominently on your website so clients can find it. This kills two birds with one stone: it gives your clients valuable info and it's great for SEO.
5. Start blogging. Writing your own blog articles is one of the best ways to personalize your real estate marketing. Blogging provides value to your potential clients, showcases your real estate knowledge, and it's great for SEO. If you're a Social Pro Gold or Social Pro customer, you already know that RLS2000 automatically blogs listing updates and general interest articles for you. So what's left for you to blog about? Keep thinking local and blog about anything and everything related to the communities you serve. Monthly real estate stats, events and things to do, newcomer information -- these all make great blog posts.
Looking for a real estate website with all of these features and more? Create a standout online presence with Social Pro Agent, RLS2000's all-in-one website and social media package. Learn more and sign up for a demo here.