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Posted by Support Team on 9/7/2016

 
 


Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:


Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:

  •  Add clients to your MLS Property Finder yourself
    Remember to add your own clients to your MLS Property Finder. If you do so, they are able to set their own criteria in regard to searching for properties, and are able to search outside of, and change this criteria on their own at anytime. This will help you and your clients: no more late afternoon phone calls requesting a criteria change in MLS Pin. 

  • E-mail System
    Use the Fall season to reach out to past clients via MLS Property Finder’s e-mail system. You can go back and e-mail all of your MLS Property Finder clients wishing them well and reminding them you welcome referrals with open arms! Ask clients how their summers were, and tell them a little bit about your own. You want to form a relationship with past, present and future clients.

  • Social Media Flyer
    If you're a Social Pro Gold or a Social Pro client, make sure you’re saving and printing your Social Media Flyers and bringing them to listing appointments, as well as open houses. 

    Use your Social Media Flyers to generate a larger following on social media. You can also use your Social Media Flyers to ensure past, current, and future clients have your contact information readily available to them; while a client may lose your business card, they’re unlikely to ‘un-follow’ you on social media.  You can also e-mail these flyers to past, present, and potential clients asking them to check out your Facebook Business page, for example.

  • Listing Flyer
    If you’re not already using customized Listing Flyers, start this Fall. Select any of your listings and save, download, print, and e-mail these flyers to potential clients and current clients, alike. Bring these Listing Flyers to open houses with you, they’re unique in comparison to MLS’s flyers and may stand out to clients perusing multiple open houses in the same day. 


These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.

This Fall, review all of your MLS Property Finder features and get going with your marketing!





Posted by Support Team on 7/13/2016

 


Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.


While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:


  • Include your website and social media URLs on your business cards and printed materials
    While human nature may be to misplace a business card, a Facebook ‘like’ may keep you in someone’s news feed and therefore, on their mind more efficiently than a long-lost business card. Including your URLs helps drive people back to your website and social media channels to keep in touch.

  • Incorporate your website and social media URLs into your e-mail signature
    Anywhere that your name appears, you most likely include your phone number and email address. Why not start including the URLs to your real estate website? Including your URLs in your e-mail signature can take a little time to set up, but this is one of the most efficient ways to share your website and social media because they can appear as clickable links. Your online presence is one click away from each and every e-mail that you send.

  • Utilize the Social Media Marketing Flyer feature in MLS Property Finder
    If you are a current Social Pro or Social Pro Gold client with RLS2000, make sure you are utilizing the Social Media Marketing Flyer. If you haven't tried out the Flyers yet, just log in to your MLS Property Finder account and go to the "Marketing" tab. The Social Media Flyer automatically generates and includes your contact information, website, and social media. You can also add custom text and images and customize the colors of your Social Media Flyers. Save these flyers as PDFs, print them, or e-mail them. To learn more, you can watch our on-demand webinar.

  • Don't forget word of mouth
    Make sure to tell your clients in person and on listing appointments about all the ways that you'll advertise their listings. If you're a Social Pro or Social Pro Gold client, this includes a blog post, social media posts, and a YouTube virtual tour! Sellers will love what you’re doing for them, just make sure you let them know you’re doing it.





Posted by Support Team on 6/20/2016

  

When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:


Always direct leads to your website

You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.


Provide the ability to search listings easily on your website

Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.


Offer helpful information to your clients

Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.


Stay in touch with your leads

Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.





Posted by Support Team on 5/27/2016

 

The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:


1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.


2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:

  • Blog: 1-3 times per week
  • Facebook: 1-2 times per day
  • Twitter: 1-3+ times per day
  • LinkedIn: 1-3 times per week

The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!


3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.


4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.


5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!


6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.


7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.


Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.





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