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The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:
1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.
2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:
The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!
3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.
4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.
5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!
6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.
7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.
Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.
In our last blog post we looked at 3 tips for getting started on LinkedIn. Here are more tips to take your LinkedIn skills to the next level:
Customize Your Profile URL. LinkedIn gives you a random URL for your public profile page. Reinforce your brand by customizing your URL to something more memorable. To do this, go to Profile > Edit Profile. Below your headshot, you'll see the link to your profile. Hover over the link and click the pencil icon to edit.
Adjust Your Account Settings. LinkedIn allows you to customize many settings, from privacy settings to how often you're emailed. Take a few minutes to explore your options. Hover over your photo in the top right. On the dropdown, select Privacy & Settings. On the next page, click through the four tabs on the lower half of the page: Profile, Communications, Group, Companies & Applications, and Account. Adjust to your heart's content.
Ask for recommendations. Recommendations are like testimonials right there on your profile. Choose trusted colleagues or past clients to give you a recommendation, and send them a request by hovering over your photo in the top right of your homepage. Select Privacy & Settings. On the next page, go to Helpful Links > Manage Your Recommendations. Click Ask for Recommendations and LinkedIn will walk you through the rest. If you receive a recommendation, make sure to add it to your profile, it won't appear automatically!
Take advantage of LinkedIn's tools to boost your real estate business.
LinkedIn is the most professional social media site, and a great way to make professional contacts and even find leads. If you're just getting started with LinkedIn, make sure to follow these steps:
Get Your Profile in Shape. LinkedIn is the equivalent of an online resume, so it's important to be current and accurate. First, make sure you have an up-to-date headshot and job history on your LinkedIn profile. Next, be sure to click the "Contact Info" icon on your profile page and fill in your current contact info, website, and social media links. Once you have these basics complete, LinkedIn will also walk you through some suggestions to improve your profile. To do this, look for the "Improve Profile" link at the top of your homepage and let LinkedIn make some suggestions for you.
Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to invite people to connect on LinkedIn is to leverage your email contacts. You can use one of LinkedIn's built-in programs to connect with some major email providers and access your email contacts. You can also export your email contacts as a CSV file and import them in to LinkedIn. Find both of these options under My Network > Add contacts. This will allow you to send invitations to connect with these contacts on LinkedIn all at once.
Leverage LinkedIn Groups. LinkedIn Groups are a group of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions. Here are some tips from LinkedIn on getting started.
Take a few minutes to get started or polish up your LinkedIn presence today.
Don't let a hectic real estate schedule push social media marketing to the bottom of your to-do list. Here are some tips to make the most of your time:
Ready to get going with social media but don't know where to start? RLS2000's Social Pro Agent takes care of your website and social media for you. Learn more and sign up for a demo here.
Your first step to get more followers on your real estate social media pages is also the easiest: use the built-in tools that each social media platform provides to find people you know. Here's how to do it on Facebook, Twitter, and LinkedIn:
Facebook: Log in and navigate to your business page. Under your cover photo to the right, you'll see a button with three grey dots. Click the button to see several options, including "Invite Friends" and "Suggest Page". Click "Invite Friends" to see a list of people you are connected with through your personal Facebook account. To ask them to like your business page, just click "Invite" next to their name. Click "Suggest Page" to invite your email contacts to like your page. First click "Upload Contacts" and follow Facebook's instructions, then send your contacts an email to like your page. Facebook will walk you through just about any method of uploading your email contacts.
Twitter: Log in to Twitter and on the homepage, you'll see a "Who to follow" box. Click the "Find friends" link at the bottom, then click "Search contacts" next to your email provider. Twitter will walk you through the rest to show you any of your contacts who are on Twitter. Just click "Follow" next to each person, or follow all contacts at once by clicking "Follow all". Finding and following your contacts is a great way to notify them you're on Twitter and prompt them to follow you back.
LinkedIn: Log in and click "Connections" then "Add Connections". Click on your email provider to find your contacts by their email address. If you don't see your email provider, just click "Other Email" for more options. Follow LinkedIn's steps to import your contacts. Once complete, you'll see a list of your contacts who are already on LinkedIn - just click "Add Connection" to invite them to connect. You can also import a file of your contacts under "Import file" if you have one.
In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
Connect and Engage with Potential Leads
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.
Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.
Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.