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Posted by Support Team on 9/12/2016

 


Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.


Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session. 


Let us motivate and empower your agents at your next sales meeting! Sign up today.





Posted by Support Team on 9/7/2016


September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.

We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client.  We want to reward you, our current client, for any referrals you send to us.

Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.

Reach out to one of our Social Media Specialists today at sales@rls2000.com or by calling us directly at 508-322-4856 for more information.





Posted by Support Team on 5/27/2016

 

The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:


1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.


2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:

  • Blog: 1-3 times per week
  • Facebook: 1-2 times per day
  • Twitter: 1-3+ times per day
  • LinkedIn: 1-3 times per week

The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!


3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.


4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.


5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!


6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.


7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.


Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.





Posted by Support Team on 5/9/2016

 


The popularity of YouTube has only been growing over the last several years, and real estate agents can reap the benefits by marketing themselves and their listings on YouTube. Buyers and sellers are using YouTube more and more to search for properties and search for agents. In fact, YouTube is the top video research destination for home shoppers according to a study from realtor.org. Just getting started with YouTube? Check out our blog post on YouTube marketing for real estate. Already have a channel but don't know what to do next? Here are 6 ideas for creating great YouTube videos and taking your real estate video marketing to the next level:


1. Take a personalized tour of your listings. Grab your smartphone and film a video as you walk through your listings. Narrate your way through the home and point out key details and special features.


2. Give market updates. Film yourself giving regular market updates for the towns you serve. Information like number of new listings, number of sold homes, and the average sale price and days on market are great information for buyers and sellers and present you as an expert.


3. Record your resume. Create a short video of your resume or bio. Introduce yourself and talk about how you got into real estate, your applicable experience, your credentials, and what you love about real estate. Potential buyers and sellers will feel like they're getting to know you via video.


4. Take a town or neighborhood tour. Film yourself giving an intro about a town you serve in town square, then take a quick walk or drive through your community. Point out areas of interest like schools, parks, restaurants, and local businesses.


5. Film buying and selling tips. Create short informational videos on real estate-related topics. Great topics include moving tips, the buying or selling process, the home inspection process, and the closing process.


6. Capture video testimonials. Record testimonials from your happy buyers and sellers. Shoot a quick video on your smartphone around the closing table or in the threshold of a new home.


Looking for more training with social media? Schedule your social media training with RLS2000 now.






Twitter is a key social media platform for real estate agents. It's a great place to distribute content from your blog and website, connect with followers who may be interested in your services, and stay up-to-date on real estate industry news. If you're a Social Pro Gold customer, RLS2000 has already set up your custom-branded Twitter profile and started tweeting for you, but it's important to go the extra mile. Follow these simple steps to personalize your Twitter profile and get the most from your account:


Get familiar with how Twitter works: If you're still wondering what Twitter is all about, take a peek at this short, simple article that explains the basics of Twitter (and jargon like tweeting, hashtags and @mentions).


Customize your Twitter bio: You've got 160 characters to introduce yourself on your Twitter profile, so make them count. Mention your credentials and service areas, and maybe a highlight such as what you love about real estate or a recent award you've won.


Find people and businesses to follow and keep it professional: The people you follow determine what you see in your Twitter timeline, which can give you great ideas on what to tweet or material to retweet. Following people also encourages them to follow you back. Determine who you follow from a business perspective: industry leaders, real estate news sources, successful businesses or agents in your area, clients, and colleagues.


Keep it simple with the Twitter app for mobile: Download the Twitter app for you phone to get easy access to your account. This makes it simple to fire off some tweets throughout the day. Bonus tip: up the impact of your tweets with photos and short video clips. The mobile app allows you to add photos and video to Twitter directly from your phone. Arriving at an open house? Snap a photo of those balloons with your phone and instantly tweet about it. Finishing up a closing? Nothing gives your followers the warm fuzzies like a short video testimonial of your happy buyers jangling their new keys.


Want to learn more about Twitter for real estate agents? Join us for Twitter 101, our free webinar on Wednesday, April 20th at 2 PM. Sign up here.



 


Don't let a hectic real estate schedule push social media marketing to the bottom of your to-do list. Here are some tips to make the most of your time:


  1. Choose a tool that allows you to manage all of your social media profiles in one place. If you've never heard of Hootsuite or Buffer, check them out and choose your favorite. The time you invest in getting to know one of these platforms will pay you back many times over. These tools let you schedule posts across your social media channels, gauge the best time to post, curate content to share with your audience, and much more.

  2. Find great content that your target audience is interested in. You should follow and like others in the industry  on social media so that you have sources of content to share. Both Hootsuite and Buffer offer tools so that you can do this all in one place, instead of on each individual social media platform. In Buffer, you can do this with the "Feeds" tool, and in Hootsuite it's the "Streams" tool.

  3. Use analytics to assess what's working. Hootsuite and Buffer both have Analytics that will allow you to see what types of posts your audience is engaging with (or not). Use that info to tailor your posts to your audience's tastes.

  4. Make some time to personally check your social media profiles. All of these tools are amazing ways to keep your social media running on its own, but you still need to find some time to check in on each account personally. Take 5 minutes at lunch or in between showings to log in and like a post, retweet an article, or share a video.


Ready to get going with social media but don't know where to start? RLS2000's Social Pro Agent takes care of your website and social media for you. Learn more and sign up for a demo here.




Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:


Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.


Build your personal brand. It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you'll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.


Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.


If you're ready to start building your online presence with Social Pro Agent, RLS2000's all-in-one website and social media package, learn more and sign up for a demo here.




Social media is a powerful tool that many real estate agents aren't using to maximize their business. Want to educate and motivate your agents with social media tips and training at your next sales meeting? Take advantage of RLS2000's free Social Media Bootcamp seminar designed exclusively for real estate professionals. Learn what social media is and its potential, the Dos and Don'ts of social media etiquette, and how to streamline your online presence.


Schedule your free office seminar now: Social Media Bootcamp




Topics include (but not limited to):

  • Google Search Engine Optimization
  • Blogging and Online Newsletters
  • Facebook, Twitter, YouTube, LinkedIn, and more
  • Websites and Lead Generation
  • Much more great information!

Schedule today:
Email: Sales@RLS2000.com
Sign up online: socialprocoaching.com/bootcamp



 


Having a strong online and social media presence is one of the best things you can do for your real estate business. The New Year is right around the corner, and now is the time to make some New Year's resolutions for marketing your real estate business in 2016. Take the opportunity to start with a clean slate and implement new ideas. Here are the top 5 must-dos for your real estate marketing in 2016:


  1. Examine your online presence. Step back and take stock of your overall online presence. Do you have the basics? If you're a savvy agent, you've already got a website, a blog, and social media accounts set up. Take the next step and make sure your branding and contact info is consistent throughout, and you're linking back to your website whenever possible.
  2. Blog regularly. The importance of providing regular content to your audience isn't going to change any time soon. Posting once a week is a great goal. Create content that your audience finds relevant, such as listing info or tips for buyers and sellers.
  3. Create videos for your listings. YouTube is the top video research destination for home shoppers. Create a YouTube video channel for yourself or your business, and start uploading videos of your listings. YouTube videos are great for SEO. Bonus ideas: get videos of customer testimonials or highlights of the towns you serve.
  4. Get a mobile-responsive website. The majority of people are searching for real estate and real estate agents from their phones. Make sure your website is mobile-responsive so your audience can easily find you from any device.
  5. Post to social media regularly. Your audience is on social media, and it makes sense to connect with them where they are. Facebook, Twitter, LinkedIn, and YouTube will continue to allow you to reach to your audience and target them in relevant ways. Set up a regular posting schedule.

If you're a Social Pro Gold customer, you know RLS2000 is already taking care of each of these resolutions for you. Not a Social Pro Gold customer yet? We'll build your mobile-responsive website and blog, post regularly to your blog for you, set up and post to your social media accounts, create YouTube videos for each of your listings, and more. Check out our video to see everything Social Pro Gold can do for you, and make 2016 the year you take your online marketing to the next level:



Ready to learn more? Set up a demo.


Interested in a free social media seminar for your entire office in 2016? Sign up for our free Social Media Boot Camp 101.


Already a Social Pro Gold customer? Watch our on-demand webinar on enhancing your Social Pro Gold website.




In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.


Connect and Engage with Potential Leads 
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients. 

Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.

Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.

 



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