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Posted by Support Team on 9/12/2016

 


Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.


Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session. 


Let us motivate and empower your agents at your next sales meeting! Sign up today.





Posted by Support Team on 9/7/2016


September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.

We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client.  We want to reward you, our current client, for any referrals you send to us.

Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.

Reach out to one of our Social Media Specialists today at sales@rls2000.com or by calling us directly at 508-322-4856 for more information.





Posted by Support Team on 7/13/2016

 


Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.


While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:


  • Include your website and social media URLs on your business cards and printed materials
    While human nature may be to misplace a business card, a Facebook ‘like’ may keep you in someone’s news feed and therefore, on their mind more efficiently than a long-lost business card. Including your URLs helps drive people back to your website and social media channels to keep in touch.

  • Incorporate your website and social media URLs into your e-mail signature
    Anywhere that your name appears, you most likely include your phone number and email address. Why not start including the URLs to your real estate website? Including your URLs in your e-mail signature can take a little time to set up, but this is one of the most efficient ways to share your website and social media because they can appear as clickable links. Your online presence is one click away from each and every e-mail that you send.

  • Utilize the Social Media Marketing Flyer feature in MLS Property Finder
    If you are a current Social Pro or Social Pro Gold client with RLS2000, make sure you are utilizing the Social Media Marketing Flyer. If you haven't tried out the Flyers yet, just log in to your MLS Property Finder account and go to the "Marketing" tab. The Social Media Flyer automatically generates and includes your contact information, website, and social media. You can also add custom text and images and customize the colors of your Social Media Flyers. Save these flyers as PDFs, print them, or e-mail them. To learn more, you can watch our on-demand webinar.

  • Don't forget word of mouth
    Make sure to tell your clients in person and on listing appointments about all the ways that you'll advertise their listings. If you're a Social Pro or Social Pro Gold client, this includes a blog post, social media posts, and a YouTube virtual tour! Sellers will love what you’re doing for them, just make sure you let them know you’re doing it.





Posted by Support Team on 5/4/2016

 


Creating a Facebook business page for your real estate business helps you get found on the largest social media platform in the world, but it's not enough to add a profile photo, post once in awhile, and call it a day. Take a few easy steps to make sure you're getting the most from your Facebook business page:


Fill out the "About" section completely. Click on the "About" tab under your cover photo and take a few minutes to fill out each section. First, fill out the "Category" and "Subcategory" sections. These are important for helping Facebook to return your page in search results, so make sure to choose any applicable real estate categories and subcategories. Next, add a short and long description. A quick summary of your credentials, experience, and the areas you serve works well for the short description. For the long description, add a bit more of a bio or resume and your specialties. Lastly, don't forget to fill out all of your contact info as completely as possible so people can get in touch quickly and easily.


Reorder your page tabs. Your Facebook business page displays posts in the right-hand column and information about the page in the left-hand column. This information includes a preview of the "About" section, the number of page likes, reviews, apps, and more. The "About" section always appears first, but you can reorder the other sections any way you'd like. Prioritize these sections in order of importance. For example, if you're a Social Pro Gold client, we provide you with a Property Search app so that visitors can search for homes directly on Facebook. This can be a great way to get visitors engaged on your page. Or maybe you have some killer five-star reviews, awesome videos, or tons of page likes. Make sure the important tabs are at the top. To do this, click the "More" tab under your cover photo, then click "Manage Tabs". Drag and drop to rearrange in the order you prefer.


Add a call to action. This simple button can entice page visitors to take action once they reach your page. If you haven't set up a call to action already, you'll see a button that says "Add a Button" next to the "Like" button on your page. Click to choose from a variety of options. "Contact Us" or "Call Now" work especially well for real estate agents. Facebook will then walk you through a few simple steps to set up your button. You can even preview what it will look like on different devices. This is a great way to help page visitors call or email you directly to get in touch.


Want to learn more about Facebook for real estate agents? Check out our free webinar, Facebook 101 for Real Estate Agents.


Ready to leverage Facebook and other social media for your real estate business? Sign up for a demo of our Social Pro Gold website, RLS2000's all-in-one website and social media package.






LinkedIn is the most professional social media site, and a great way to make professional contacts and even find leads. If you're just getting started with LinkedIn, make sure to follow these steps:


Get Your Profile in Shape. LinkedIn is the equivalent of an online resume, so it's important to be current and accurate. First, make sure you have an up-to-date headshot and job history on your LinkedIn profile. Next, be sure to click the "Contact Info" icon on your profile page and fill in your current contact info, website, and social media links. Once you have these basics complete, LinkedIn will also walk you through some suggestions to improve your profile. To do this, look for the "Improve Profile" link at the top of your homepage and let LinkedIn make some suggestions for you.


Connect with the Right People. The best way to build a contact base on LinkedIn is to connect with the usual suspects: colleagues, current and former clients, friends, and family. The fastest way to invite people to connect on LinkedIn is to leverage your email contacts. You can use one of LinkedIn's built-in programs to connect with some major email providers and access your email contacts. You can also export your email contacts as a CSV file and import them in to LinkedIn. Find both of these options under My Network > Add contacts. This will allow you to send invitations to connect with these contacts on LinkedIn all at once.


Leverage LinkedIn Groups. LinkedIn Groups are a group of people concerned with a particular topic. Many are open to the public. Join groups of like-minded real estate professionals, or groups where you may have the chance to interact with potential clients. Engage with group members by joining in discussions, sharing your opinions, and asking questions. Here are some tips from LinkedIn on getting started.


Take a few minutes to get started or polish up your LinkedIn presence today.



 


Don't let a hectic real estate schedule push social media marketing to the bottom of your to-do list. Here are some tips to make the most of your time:


  1. Choose a tool that allows you to manage all of your social media profiles in one place. If you've never heard of Hootsuite or Buffer, check them out and choose your favorite. The time you invest in getting to know one of these platforms will pay you back many times over. These tools let you schedule posts across your social media channels, gauge the best time to post, curate content to share with your audience, and much more.

  2. Find great content that your target audience is interested in. You should follow and like others in the industry  on social media so that you have sources of content to share. Both Hootsuite and Buffer offer tools so that you can do this all in one place, instead of on each individual social media platform. In Buffer, you can do this with the "Feeds" tool, and in Hootsuite it's the "Streams" tool.

  3. Use analytics to assess what's working. Hootsuite and Buffer both have Analytics that will allow you to see what types of posts your audience is engaging with (or not). Use that info to tailor your posts to your audience's tastes.

  4. Make some time to personally check your social media profiles. All of these tools are amazing ways to keep your social media running on its own, but you still need to find some time to check in on each account personally. Take 5 minutes at lunch or in between showings to log in and like a post, retweet an article, or share a video.


Ready to get going with social media but don't know where to start? RLS2000's Social Pro Agent takes care of your website and social media for you. Learn more and sign up for a demo here.




Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:


Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.


Build your personal brand. It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you'll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.


Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.


If you're ready to start building your online presence with Social Pro Agent, RLS2000's all-in-one website and social media package, learn more and sign up for a demo here.




Social media is a powerful tool that many real estate agents aren't using to maximize their business. Want to educate and motivate your agents with social media tips and training at your next sales meeting? Take advantage of RLS2000's free Social Media Bootcamp seminar designed exclusively for real estate professionals. Learn what social media is and its potential, the Dos and Don'ts of social media etiquette, and how to streamline your online presence.


Schedule your free office seminar now: Social Media Bootcamp




Topics include (but not limited to):

  • Google Search Engine Optimization
  • Blogging and Online Newsletters
  • Facebook, Twitter, YouTube, LinkedIn, and more
  • Websites and Lead Generation
  • Much more great information!

Schedule today:
Email: Sales@RLS2000.com
Sign up online: socialprocoaching.com/bootcamp



 


Having a strong online and social media presence is one of the best things you can do for your real estate business. The New Year is right around the corner, and now is the time to make some New Year's resolutions for marketing your real estate business in 2016. Take the opportunity to start with a clean slate and implement new ideas. Here are the top 5 must-dos for your real estate marketing in 2016:


  1. Examine your online presence. Step back and take stock of your overall online presence. Do you have the basics? If you're a savvy agent, you've already got a website, a blog, and social media accounts set up. Take the next step and make sure your branding and contact info is consistent throughout, and you're linking back to your website whenever possible.
  2. Blog regularly. The importance of providing regular content to your audience isn't going to change any time soon. Posting once a week is a great goal. Create content that your audience finds relevant, such as listing info or tips for buyers and sellers.
  3. Create videos for your listings. YouTube is the top video research destination for home shoppers. Create a YouTube video channel for yourself or your business, and start uploading videos of your listings. YouTube videos are great for SEO. Bonus ideas: get videos of customer testimonials or highlights of the towns you serve.
  4. Get a mobile-responsive website. The majority of people are searching for real estate and real estate agents from their phones. Make sure your website is mobile-responsive so your audience can easily find you from any device.
  5. Post to social media regularly. Your audience is on social media, and it makes sense to connect with them where they are. Facebook, Twitter, LinkedIn, and YouTube will continue to allow you to reach to your audience and target them in relevant ways. Set up a regular posting schedule.

If you're a Social Pro Gold customer, you know RLS2000 is already taking care of each of these resolutions for you. Not a Social Pro Gold customer yet? We'll build your mobile-responsive website and blog, post regularly to your blog for you, set up and post to your social media accounts, create YouTube videos for each of your listings, and more. Check out our video to see everything Social Pro Gold can do for you, and make 2016 the year you take your online marketing to the next level:



Ready to learn more? Set up a demo.


Interested in a free social media seminar for your entire office in 2016? Sign up for our free Social Media Boot Camp 101.


Already a Social Pro Gold customer? Watch our on-demand webinar on enhancing your Social Pro Gold website.




In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.


Connect and Engage with Potential Leads 
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients. 

Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.

Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.

 



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