Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have†more experience. Here are some basics for getting started:
Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.
Build your personal brand. It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you'll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.
Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.
If you're ready to start building your online presence with Social Pro Agent, RLS2000's all-in-one website and social media package, learn more and sign up for a demo here.
If you're a savvy real estate agent (or a Social Pro Gold customer), you've already got a website, blog, and social media accounts set up. You've got an online marketing presence, but how do you make yourself stand out from the crowd?
The answer: find your own marketing voice and create your online content accordingly. To find your marketing voice, ask yourself these simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you're passionate about helping first-time homebuyers find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you're down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on being professional at all times. All of these factors translate into your voice.
Take your answers, and start to craft your online content along those lines. If you're all about stats -- the latest change in mortgage rates, or how many homes have sold in your area -- write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article. Levity more your thing? Dash off a funny tweet or record an outside-the-box video about some of the quirky features of a town you serve. †
Taking a bit of extra time to personalize your content with your marketing voice is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it's your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It's that simple.
Having a strong online and social media presence is one of the best things you can do for your real estate business. The New Year is right around the corner, and now is the time to make some New Year's resolutions for marketing your real estate business in 2016. Take the opportunity to start with a clean slate and implement new ideas. Here are the top 5 must-dos for your real estate marketing in 2016:
If you're a Social Pro Gold customer, you know RLS2000 is already taking care of each of these resolutions for you. Not a Social Pro Gold customer yet? We'll build your mobile-responsive website and blog, post regularly to your blog for you, set up and post to your social media accounts, create YouTube videos for each of your listings, and more. Check out our video to see everything Social Pro Gold can do for you, and make 2016 the year you take your online marketing to the next level:
Ready to learn more? Set up a demo.
Interested in a free social media seminar for your entire office in 2016? Sign up for our free Social Media Boot Camp 101.
Already a Social Pro Gold customer? Watch our on-demand webinar on†enhancing your Social Pro Gold website.
In the real estate industry, time is at a premium. These social media tips for real estate will help you make more connections, nurture them, and turn them into leads and clients. Try these tips for 15 minutes at lunch to expand your social media reach.
Connect and Engage with Potential Leads†
As you network, host open houses, or attend events, you'll meet lots of potential new clients. Look them up on Facebook, Twitter, and LinkedIn and invite them to connect with your business pages. This is a great start to building a relationship. After you connect, continue to engage them. As your business page, like or comment on any relevant updates, or even share a link to an article about something of mutual interest. You're building trust and staying top-of-mind with potential new clients.†
Like and Follow Other Pages
Do a Facebook or Twitter search for the businesses you respect in the real estate industry, as well as colleagues or other pages in your target market, then "like" and "follow" them. This will help you measure what similar pages are doing and develop new strategies. It can also be a great way to find quality content to share with your audience.
Use Facebook, Twitter, and LinkedIn to Search for Leads
Have you ever seen someone post on Facebook, "Moving to Salem, what are the best neighborhoods to live in?" You can answer these types of questions! All three of these social media sites have "Search" functions that are underutilized. Search for the name of your city and keywords such as "moving" "buying" "selling" or "where to live" and chime in with your best advice. Give your name and credentials and a link to your website, and you've made a new contact and established your expertise.
Check out everything these flyers can do. We want to showcase this excellent custom flyer created by our Social Pro Gold client Russ Rougeau. Russ customized this flyer for his Veterans' Rebate Program, his way of saying "thank you" to those who have served. Russ loves working with veterans (and he'll gladly take any referrals you may have for Veteran clients). Your flyers will look great without any customization, but we make it simple for you to take your marketing to the next level†and customize your flyers to meet your marketing needs.
If you haven't tried out the Marketing Flyers yet, just log in to your MLS Property Finder account and go to the Marketing tab. To learn more, you can also read the press release or watch our on-demand webinar.