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Posted by Support Team on 10/12/2016


Dear valued RLS2000 customer,

We wanted to let you know that we have been acquired by Elm Street Technology. Everything you know and love about RLS2000 will remain the same. This acquisition will propel us forward for growth and to be able to deliver you more solutions to the real estate industry. The official press release, which you'll see on many national press websites today, is below.


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Greensboro, NC - October 11, 2016 - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers - Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place."

"Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says, "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds.


Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor.


"With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says.


Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England.


According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says.

Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc.


Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006.


Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456.


About Elm Street Technology


Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.


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Any RLS2000 customers with questions regarding this partnership should feel free to call RLS2000 Support at 508-885-2040.






Posted by Support Team on 2/2/2016


RLS2000.com is pleased to announce Tom Borish as its new Chief Executive Officer. Mr. Borish has over 10 years of experience with RLS2000.com as the company's Senior Web Designer and has a proven track record of success with project management and leadership within the company.


As CEO, Mr. Borish will grow the company's vision, develop and execute new business strategies, and manage the company's operations and performance.


"While I will continue in my role as the owner and president of RLS2000.com, I am excited to announce Tom as our new CEO," says Mark Handy, President of RLS2000.com. "His unflagging energy and dedication over his years at RLS2000.com have demonstrated that he will drive positive growth for the company in his new role."


Mr. Borish brings over 20 years' experience in professional web design, entrepreneurship, development, management, and multimedia to his new role. "I'm thrilled to lead the company to new opportunities while continuing Mr. Handy's commitment to customer service excellence," says Mr. Borish. "I am dedicated to focusing on our clients' needs and providing outstanding products to our clients."


Mr. Borish, 39, resides in New Hampshire with his wife and their two children. He graduated from Kent State with a degree in communications, where he was a standout NCAA Division I track and field athlete and team captain. He is an accomplished triathlete and he is running the Boston Marathon this spring.


Founded in 2000, RLS2000.com is a leading provider of online technology for real estate agents and offices. RLS2000.com provides client management systems, IDX-enabled websites, and social media and marketing packages for real estate agents and offices across New England.


For questions, please email support@rls2000.com.





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