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Posted by Support Team on 9/12/2016

 


Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.


Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session. 


Let us motivate and empower your agents at your next sales meeting! Sign up today.





Posted by Support Team on 9/7/2016


September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.

We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client.  We want to reward you, our current client, for any referrals you send to us.

Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.

Reach out to one of our Social Media Specialists today at sales@rls2000.com or by calling us directly at 508-322-4856 for more information.





Posted by Support Team on 9/7/2016

 
 


Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:


Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:

  •  Add clients to your MLS Property Finder yourself
    Remember to add your own clients to your MLS Property Finder. If you do so, they are able to set their own criteria in regard to searching for properties, and are able to search outside of, and change this criteria on their own at anytime. This will help you and your clients: no more late afternoon phone calls requesting a criteria change in MLS Pin. 

  • E-mail System
    Use the Fall season to reach out to past clients via MLS Property Finder’s e-mail system. You can go back and e-mail all of your MLS Property Finder clients wishing them well and reminding them you welcome referrals with open arms! Ask clients how their summers were, and tell them a little bit about your own. You want to form a relationship with past, present and future clients.

  • Social Media Flyer
    If you're a Social Pro Gold or a Social Pro client, make sure you’re saving and printing your Social Media Flyers and bringing them to listing appointments, as well as open houses. 

    Use your Social Media Flyers to generate a larger following on social media. You can also use your Social Media Flyers to ensure past, current, and future clients have your contact information readily available to them; while a client may lose your business card, they’re unlikely to ‘un-follow’ you on social media.  You can also e-mail these flyers to past, present, and potential clients asking them to check out your Facebook Business page, for example.

  • Listing Flyer
    If you’re not already using customized Listing Flyers, start this Fall. Select any of your listings and save, download, print, and e-mail these flyers to potential clients and current clients, alike. Bring these Listing Flyers to open houses with you, they’re unique in comparison to MLS’s flyers and may stand out to clients perusing multiple open houses in the same day. 


These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.

This Fall, review all of your MLS Property Finder features and get going with your marketing!





Posted by Support Team on 5/27/2016

 

The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:


1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.


2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:

  • Blog: 1-3 times per week
  • Facebook: 1-2 times per day
  • Twitter: 1-3+ times per day
  • LinkedIn: 1-3 times per week

The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!


3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.


4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.


5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!


6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.


7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.


Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.





 


You probably know by now that real estate blogging is important. Real estate blogging helps you to become more visible in search engines, build your brand, and present yourself as an expert. If you're ready to choose a blogging tactic, start by blogging about everything hyperlocal. Hyperlocal blogging is simply writing blog posts about focused areas such as towns, neighborhoods, or even particular subdivisions. Try to think about the information that buyers or sellers in these areas might be interested in (and therefore Googling). Here are a few topics that provide tons of opportunities for great content:


Local market reports: Writing a couple of paragraphs about home buying and selling activity in specific areas provides valuable info to buyers and sellers, and positions you as a real estate expert. Rotate through the towns or communities you serve and write a post about one area per week. Information about number of homes on the market, days on the market, homes sold, and average selling price, as well as your thoughts on current market conditions, are all valuable content for buyers and sellers.


Lists of trusted service providers: As a real estate agent, you've probably collected a solid set of referrals for service providers like general contractors, home inspectors, painters, interior decorators, and more. Buyers and sellers are always looking for great referrals. Type up a short list for each category with names and contact info. Make sure to let your referrals know that you're publicizing them so that they can return the favor.


Local events: Posting about local events is a great way to introduce your community. Maybe your town or neighborhood does free concerts in the park or a block party in warm weather. Type up a quick post with the relevant info: who, what, when, where, and why. Link out to any helpful websites.


Local resources: The possibilities are endless for quick lists about local resources. This topic spans tons of categories. Think: schools, parks, restaurants, small businesses, gyms, and childcare services. You can even break these categories up into smaller sets and write posts with titles like "3 Perfect Date Night Restaurants" or "6 Outdoor Activities for the Kids".


lf you're ready to blog, learn about RLS2000's simple blog writer in our on-demand webinar.


Looking for a product to help you get started with blogging? Sign up for a demo of Social Pro Gold, RLS2000's all-in-one package featuring automatic blogging, social media posting, and more.




Want to make sure your real estate website stands out from the crowd? Here are 5 ways to make it shine:


1. Write up your bio. Your potential clients are researching you and how you'll market their listings. They want to know your experience and what you can bring to the table as their real estate agent. Think about your history in the real estate business, your credentials, your areas of expertise, and how you can give potential clients a great experience when working with you. Use this info to write a few paragraphs for an "About Me" page on your website and social media profiles.


2. Get testimonials. Testimonials from your satisfied clients are proof that you offer a great real estate experience. Don't be shy to ask your clients for a testimonial after a successful real estate transaction. Let them know you'd like to add it to your website and make sure you get their permission. Don't stop at adding a testimonial to your website either. You can also add it as a blog post or post it directly to social media like Facebook or LinkedIn. Take testimonials to the next level with video. Record your clients giving a video testimonial on your smartphone and upload it to your YouTube account. From there, you can add the video to your website.


3. Be mobile-responsive. The majority of people are searching for real estate and real estate agents from their phones, so having a mobile-responsive website is more important than ever. Mobile-responsive websites look good on every device -- from a desktop computer to an iPad or smartphone -- and provide a seamless experience for clients. Make sure your real estate website is mobile-responsive so your audience can easily find you from any device.


4. Feature town pages for the towns you serve. Your clients and potential clients want info about the cities and towns you serve. Schools, amenities, demographics, real estate stats, town history, quick searches for real estate... the list goes on. Make sure to feature town pages with this type of info prominently on your website so clients can find it. This kills two birds with one stone: it gives your clients valuable info and it's great for SEO.


5. Start blogging. Writing your own blog articles is one of the best ways to personalize your real estate marketing. Blogging provides value to your potential clients, showcases your real estate knowledge, and it's great for SEO. If you're a Social Pro Gold or Social Pro customer, you already know that RLS2000 automatically blogs listing updates and general interest articles for you. So what's left for you to blog about? Keep thinking local and blog about anything and everything related to the communities you serve. Monthly real estate stats, events and things to do, newcomer information -- these all make great blog posts.


Looking for a real estate website with all of these features and more? Create a standout online presence with Social Pro Agent, RLS2000's all-in-one website and social media package. Learn more and sign up for a demo here.




Building a professional online presence for your real estate business doesn't need to be difficult. Here are a few simple tips:


  1. Get a professional headshot. Give your online presence some polish with a high-quality, professional headshot. Your headshot helps potential clients get to know you and feel connected to you. There's built-in space for your headshot everywhere from your website to your social media accounts, so make sure you're maximizing this opportunity to connect with clients. Working with a professional photographer is ideal, but at minimum find a friend with basic photography skills to take a photo with a digital camera. Make sure that you receive high-quality digital files.

  2. Make sure your online contact info is up-to-date. Run a quick check of your website and other online profiles (think social media or other professional accounts where your contact info is publicly visible). Make sure you enter your current email address and the best phone number to reach you quickly. Keep your contact info updated so that no matter where you're found, potential clients can get in touch!

  3. Link out to your website whenever possible. Any time you have the opportunity, enter the URL to your website if there is space to do so so your potential clients know where to find you online. This goes for everything from your email signature to e-newsletters, social media profiles, and even print materials like business cards and open house flyers. Your goal should be to drive clients back to your website no matter where they find you online.




Real estate is a competitive profession, and it can be daunting for new real estate agents to establish themselves. As a new real estate agent, you might wonder how you can compete with agents who have built a strong reputation and have more experience. Here are some basics for getting started:


Establish your online presence. The majority of your potential clients will start their real estate search online, which makes it important for you to have a strong web and social media presence. As a new real estate agent, you'll want the tools for online success: an IDX-enabled website with client-management tools, a real estate blog, and social media accounts. Your clients want to know that you're using the latest technology, including social media. Social media platforms can also provide a great opportunity to gain a competitive edge: according to a NAR report, less than a third of real estate agents use Google+, YouTube, Twitter, or a real estate blog.


Build your personal brand. It's important to let your potential clients know what makes you unique as a real estate agent and distinguish yourself from other agents. Your clients are researching you and how you'll market their listings. They want to know your areas of expertise and they value your local knowledge. Start to think about your areas of expertise, and use this info to begin a bio that you can use across your website and social media profiles. Read more about building your personal brand here.


Focus on excellent customer service for your clients. Real estate is first and foremost a customer service business. Be committed to going the extra mile for your clients, and let them see your dedication to your areas of expertise. Don't forget to ask for testimonials from satisfied clients and add them to your website, blog, and social media accounts. They go a long way towards building your reputation.


If you're ready to start building your online presence with Social Pro Agent, RLS2000's all-in-one website and social media package, learn more and sign up for a demo here.




If you're a savvy real estate agent (or a Social Pro Gold customer), you've already got a website, blog, and social media accounts set up. You've got an online marketing presence, but how do you make yourself stand out from the crowd?


The answer: find your own marketing voice and create your online content accordingly. To find your marketing voice, ask yourself these simple questions: what do I love about real estate, and how do I like to communicate with my clients? Maybe you're passionate about helping first-time homebuyers find their dream home, or you really love knowing the facts and numbers about your local market. Maybe you're down-to-earth and bring some humor to the real estate business, or maybe you pride yourself on being professional at all times. All of these factors translate into your voice.


Take your answers, and start to craft your online content along those lines. If you're all about stats -- the latest change in mortgage rates, or how many homes have sold in your area -- write up a monthly blog post with your views on the real estate trends in your town, or create a Facebook post that links to a supporting article. Levity more your thing? Dash off a funny tweet or record an outside-the-box video about some of the quirky features of a town you serve.  


Taking a bit of extra time to personalize your content with your marketing voice is a great way to build your personal brand and stand out from the crowd. Anything you do that goes online has the opportunity to be personalized, whether it's your bio on your website, a blog post, a video, or a social media post. Say what feels natural to you and let your perspective and personality come through. It's that simple.



 


Having a strong online and social media presence is one of the best things you can do for your real estate business. The New Year is right around the corner, and now is the time to make some New Year's resolutions for marketing your real estate business in 2016. Take the opportunity to start with a clean slate and implement new ideas. Here are the top 5 must-dos for your real estate marketing in 2016:


  1. Examine your online presence. Step back and take stock of your overall online presence. Do you have the basics? If you're a savvy agent, you've already got a website, a blog, and social media accounts set up. Take the next step and make sure your branding and contact info is consistent throughout, and you're linking back to your website whenever possible.
  2. Blog regularly. The importance of providing regular content to your audience isn't going to change any time soon. Posting once a week is a great goal. Create content that your audience finds relevant, such as listing info or tips for buyers and sellers.
  3. Create videos for your listings. YouTube is the top video research destination for home shoppers. Create a YouTube video channel for yourself or your business, and start uploading videos of your listings. YouTube videos are great for SEO. Bonus ideas: get videos of customer testimonials or highlights of the towns you serve.
  4. Get a mobile-responsive website. The majority of people are searching for real estate and real estate agents from their phones. Make sure your website is mobile-responsive so your audience can easily find you from any device.
  5. Post to social media regularly. Your audience is on social media, and it makes sense to connect with them where they are. Facebook, Twitter, LinkedIn, and YouTube will continue to allow you to reach to your audience and target them in relevant ways. Set up a regular posting schedule.

If you're a Social Pro Gold customer, you know RLS2000 is already taking care of each of these resolutions for you. Not a Social Pro Gold customer yet? We'll build your mobile-responsive website and blog, post regularly to your blog for you, set up and post to your social media accounts, create YouTube videos for each of your listings, and more. Check out our video to see everything Social Pro Gold can do for you, and make 2016 the year you take your online marketing to the next level:



Ready to learn more? Set up a demo.


Interested in a free social media seminar for your entire office in 2016? Sign up for our free Social Media Boot Camp 101.


Already a Social Pro Gold customer? Watch our on-demand webinar on enhancing your Social Pro Gold website.



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