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Posted by Support Team on 7/13/2016

 


Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.


While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:


  • Include your website and social media URLs on your business cards and printed materials
    While human nature may be to misplace a business card, a Facebook ‘like’ may keep you in someone’s news feed and therefore, on their mind more efficiently than a long-lost business card. Including your URLs helps drive people back to your website and social media channels to keep in touch.

  • Incorporate your website and social media URLs into your e-mail signature
    Anywhere that your name appears, you most likely include your phone number and email address. Why not start including the URLs to your real estate website? Including your URLs in your e-mail signature can take a little time to set up, but this is one of the most efficient ways to share your website and social media because they can appear as clickable links. Your online presence is one click away from each and every e-mail that you send.

  • Utilize the Social Media Marketing Flyer feature in MLS Property Finder
    If you are a current Social Pro or Social Pro Gold client with RLS2000, make sure you are utilizing the Social Media Marketing Flyer. If you haven't tried out the Flyers yet, just log in to your MLS Property Finder account and go to the "Marketing" tab. The Social Media Flyer automatically generates and includes your contact information, website, and social media. You can also add custom text and images and customize the colors of your Social Media Flyers. Save these flyers as PDFs, print them, or e-mail them. To learn more, you can watch our on-demand webinar.

  • Don't forget word of mouth
    Make sure to tell your clients in person and on listing appointments about all the ways that you'll advertise their listings. If you're a Social Pro or Social Pro Gold client, this includes a blog post, social media posts, and a YouTube virtual tour! Sellers will love what you’re doing for them, just make sure you let them know you’re doing it.





Posted by Support Team on 5/27/2016

 

The vast majority of home buyers and sellers start their search for agents or properties online. Getting found by these prospective leads is your key to success. Here are a few tips to improve your online marketing presence and attract more leads:


1. Clean Up Your Website:
Less can indeed be more when it comes to the homepage of your website. A simple, clean design with intuitive navigation will entice website visitors with short attention spans to stay a bit longer. Put the key items that your clients are searching for on your homepage: property search capabilities, real estate resources, blog articles, and your phone number, email address, and links to your social media profiles.


2. Find the “Sweet Spot” for Posting Frequency:
How do you know if you’re posting too much or too little across the numerous social mediums out there? Truth is, it can be tricky to find the sweet spot, but never fear. In general, you want to give your clients useful or interesting content and you should post as often as you have that to share. If you feel like you’re grasping at straws for things to post, you might be posting too much. Here are some general guidelines:

  • Blog: 1-3 times per week
  • Facebook: 1-2 times per day
  • Twitter: 1-3+ times per day
  • LinkedIn: 1-3 times per week

The good news is that at RLS2000, we integrate your blog with your social media profiles so that every time you post a blog article, the link goes out to Facebook, Twitter and LinkedIn. That takes care of a good chunk of your posts!


3. Provide Value to Clients:
We just mentioned this, and it can’t be overstated. You want to give your clients useful or interesting content on your blog and on your social media profiles. This means local information, real estate insights, answers to FAQs, and even a funny anecdote or photo here and there. Don’t be afraid to share a link to an article you think your clients would be interested in, this can be a great way to build relationships. If you have any incentives to offer your clients (read: freebies), spread the word across your site and social media profiles.


4. Use Links:
This is link-building 101: Always link back to your own website whenever possible! Make sure all of your social media profiles, e-newsletters, email signatures, and yes, even printed materials, have your website on them. Link out whenever possible to drive clients back to your site. If you’re writing blog posts, reference and link to other posts you’ve written when it makes sense.


5. Maintain Your Blog:
Your website is only as good as your blog content. Fresh blog content boosts your ranking in Google and increases the number of searches your site may be returned for. If a potential client sees that your blog hasn’t been updated in a long time, it’s a red flag that speaks to your professionalism. Keep posting!


6. Be Polished:
There’s no doubt about it, maintaining an online presence can be a lot of work. But this will never again be the world of newspaper ads, so take a moment to make sure your presence is polished. Check for grammatical errors, misspelled words, and broken links.


7. Experiment with Online Tactics:
Don’t be afraid to shake up your posts. Try some video blogs, or post something different than you normally would to Facebook. A small change, whether it’s the time of day that you send out your email newsletter or some new hashtags on Twitter, might give you a big boost. The beauty of online marketing is that you can track how well a strategy is doing. If a new strategy isn’t working as well as you’d hoped, try something else.


Online real estate marketing is effective and affordable when done right. Take a few minutes today to review and polish your online presence.





Posted by Support Team on 11/24/2015

 


If you're a Social Pro Gold or Social Pro customer, you already know that RLS2000 blogs for you automatically. We post all of your new listings, open houses, RLS2000 YouTube video tours, price changes, back on the market listings, and sold listings to your blog. We also post a general interest article for you each week. So you may be wondering, why blog on top of all that? Quite simply, writing your own blog articles is one of the best ways to personalize your web marketing presence, provide value to your potential clients, and show your real estate knowledge.


Ready to get started but drawing a blank on what to blog about? Here is the magic formula that will keep you blogging forever:


  1. Boost your brand with a personal success story. Why? To build rapport with prospective clients. Let them see the real you, and let them see how good you are at your work. Make it short, let your personality shine through, and make sure you get permission to write about any people involved.
  2. Build SEO by interviewing a local business or writing about a local current event. Include any relevant links! Then, post a link to your article on their Facebook page. They could be really appreciative.
  3. Show your expertise by putting your spin on local real estate news. Discuss what's going on in the local market, or introduce news you're reposting with two or three sentences worth of your opinion. Do you agree or disagree with what's being said? Do you have better information for your area? Tell your clients, they want to know that you're the expert.
  4. Provide valuable content by creating to-do checklists or "do and don't" lists for buyers and sellers. Easy to write, it's just a list! And your clients get great information to help them simplify the buying or selling process.


There it is: You can rotate through this list for never-ending blog ideas with a mix of local topics, helpful advice, information about you, and important real estate news. And RLS2000 makes it easier than ever to write your own blog articles. Just log in to your MLS Property Finder account and click Update > Blog Controls to create a new post. And don't forget, we automatically send any blog articles you publish to your social media channels too. Want to learn more? Check out our blog writer webinar.





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