RLS2000 would like to congratulate Kerri O'Connor, our Employee of the Month for December 2016. Kerri joined the RLS2000 team less than a year ago and had made a big impact as our Inside Sales Manager. Kerri has taken on many responsibilities in this new position, and her energy and willingness to meet any challenge make her an invaluable member of our team.
Kerri manages inside sales and incoming sales leads, along with onboarding new clients, coordinating operations for our field agents, and spearheading many social media and marketing efforts. Kerri's friendly and helpful demeanor makes new RLS2000 customers feel welcome right from the start. We're thrilled to have one of the newest members of our RLS2000 team shine in all that she does and we are delighted to acknowledge all of her hard work. Over the month of December in particular, Kerri showed flexibility in meeting staffing challenges and worked harder than ever at each new task placed in front of her.
“I'm continually amazed at everything Kerri does," says General Manager Tom Borish. “Kerri is willing to tackle any project, and I'm always impressed at her willingness to take on responsibility. I look forward to watching her grow here at RLS2000."
Join us in congratulating Kerri O'Connor, our December 2016 Employee of the Month. Kerri, thank you for all that you do for the RLS2000 team and our clients.
RLS2000 would like to congratulate our Employee of the Month for the month of November, 2016, Robin Breeds. Robin leads our Support department and plays a large role in the day-to-day operations at RLS2000. Robin knows our company and our customers inside and out and her insights make her an invaluable member of our team.
Robin is the main point of contact for most of our customers and represents the company as a whole on a daily basis. RLS2000 customers and employees alike hold Robin in high regard and we are happy to acknowledge all of her hard work. Over the month of November, especially, Robin extended a helping hand to not only ensure the highest possible customer satisfaction but also to support her co-workers.
“Robin is a true cornerstone here at RLS2000, our team as well as our customer base lean on her heavily for guidance and support. Her years of experience and in-depth knowledge of our products allow her to provide outstanding customer service,” says General Manager Tom Borish. “Robin is a true team player, always offering a helpful hand to her coworkers while still keeping up with her own work load."
Please offer your congratulations to Robin Breeds, our November 2016 Employee of the Month. This recognition is well deserved, thank you for all that you do for the RLS2000 team and our clients.
Please welcome our newest employee, Melinda Collins.
We are proud to announce Melinda as the newest member of RLS2000’s Design Team in the role of Web Producer. Melinda’s background makes her a perfect fit for our company and she has already made a great addition to our organization in the short time she’s been with us.
Melinda is from Hopkinton, Massachusetts. Having attended Framingham State University, Melinda holds a degree in Studio Art, with a concentration in Graphic Design.
Melinda’s specialties include web design/development and graphic design. Melinda enjoys spending time with her friends and family. Her hobbies include yoga, traveling, and photography.
Welcome to the team, Melinda!
Dear valued RLS2000 customer,
We wanted to let you know that we have been acquired by Elm Street Technology. Everything you know and love about RLS2000 will remain the same. This acquisition will propel us forward for growth and to be able to deliver you more solutions to the real estate industry. The official press release, which you'll see on many national press websites today, is below.
Greensboro, NC - October 11, 2016 - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers - Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevatetm, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place."
"Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says, "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds.
Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor.
"With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says.
Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England.
According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says.
Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc.
Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006.
Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456.
About Elm Street Technology
Elm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456.
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Any RLS2000 customers with questions regarding this partnership should feel free to call RLS2000 Support at 508-885-2040.
RLS2000 recognizes Pam Gee as our Employee of the Month for September, 2016. As our National Sales Representative, Pam is the name most of our customers immediately associate with our company. As our Social Media Specialist, Pam works tirelessly to provide agents with the educational tools they need to succeed in a digital world. Pam’s ability to form and maintain strong business relationships has helped RLS2000 flourish into the successful business we are today.
Pam’s insight and work ethic are invaluable to both our customers and our company. Pam constantly uses her expertise into the world of real estate to brainstorm ways in which our company can better service and provide for our agents. Over the past month, especially, Pam has gone above and beyond to meet the needs of our valued customers.
Pam has excelled over the past month with her leadership and customer relationship skills which has taken us to another level,” says CEO Tom Borish. “With her nearly 15 years of experience, our customers know why Pam is one of our top employees at RLS2000.com."
Congratulations, Pam. Thank you for all that you do.
Renewing your entire marketing plan sounds like a time-consuming and costly venture. This does not necessarily have to be the case if you choose to focus your attention on taking a few simple steps designed to re-engage your social media followers.
You may consider making small changes to your social media accounts, even adding a new and refreshing cover photo on your Facebook Business page can draw attention. The main focus of this renewal is to make sure past, current, and potential clients are getting excited about your social media.
‘Boost’ a few of your Facebook posts. This cost is affordable and will allow your posts to reach numerous Facebook users. Be sure you are sharing a few posts from your Business page to your Personal Facebook page. Gaining a larger following is one of the many benefits of this marketing proposition.
Update the content on your LinkedIn as a simple way of attracting connections to review your profile and of forging new connections.
Start a social media contest via Twitter and give away a seasonal gift (even if this is just a recipe). Provide your followers with a time-sensitive objective. Twitter users may jump at the chance to partake in an interactive challenge.
Get creative and write a few of your own seasonal blog posts. Set a goal for yourself of one blog post per week for the month of October. Announcing this to your online audience will not only attract their attention but will hold you accountable for sticking to your aspiration. There are numerous ‘Fall’ topics which you can blog about, whether you write about your local Fall Fair or a ‘Spooky’ Halloween-related recipe. Put yourself out there by creating a blog post that is going to attract attention to your real estate blog.
All of these changes and suggestions may take you only a few minutes and will be very cost effective. If you have any questions regarding Social Media Marketing, contact one of our Social Media Specialists today at 508-322-4856 or schedule a Social Media Bootcamp to review the ins and outs of social media with your fellow agents by clicking here.
Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.
Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.
Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session.
Let us motivate and empower your agents at your next sales meeting! Sign up today.
September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.
We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client. We want to reward you, our current client, for any referrals you send to us.
Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.
Reach out to one of our Social Media Specialists today at firstname.lastname@example.org or by calling us directly at 508-322-4856 for more information.
Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:
Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:
These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.
This Fall, review all of your MLS Property Finder features and get going with your marketing!