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Posted by Support Team on 9/26/2016

 

Renewing your entire marketing plan sounds like a time-consuming and costly venture. This does not necessarily have to be the case if you choose to focus your attention on taking a few simple steps designed to re-engage your social media followers. 

You may consider making small changes to your social media accounts, even adding a new and refreshing cover photo on your Facebook Business page can draw attention. The main focus of this renewal is to make sure past, current, and potential clients are getting excited about your social media.

‘Boost’ a few of your Facebook posts. This cost is affordable and will allow your posts to reach numerous Facebook users. Be sure you are sharing a few posts from your Business page to your Personal Facebook page. Gaining a larger following is one of the many benefits of this marketing proposition.

Update the content on your LinkedIn as a simple way of attracting connections to review your profile and of forging new connections. 

Start a social media contest via Twitter and give away a seasonal gift (even if this is just a recipe). Provide your followers with a time-sensitive objective. Twitter users may jump at the chance to partake in an interactive challenge.

Get creative and write a few of your own seasonal blog posts. Set a goal for yourself of one blog post per week for the month of October. Announcing this to your online audience will not only attract their attention but will hold you accountable for sticking to your aspiration. There are numerous ‘Fall’ topics which you can blog about, whether you write about your local Fall Fair or a ‘Spooky’ Halloween-related recipe. Put yourself out there by creating a blog post that is going to attract attention to your real estate blog.

All of these changes and suggestions may take you only a few minutes and will be very cost effective. If you have any questions regarding Social Media Marketing, contact one of our Social Media Specialists today at 508-322-4856 or schedule a Social Media Bootcamp to review the ins and outs of social media with your fellow agents by clicking here.




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Posted by Support Team on 9/12/2016

 
 


Social media is a powerful tool that many agents aren't taking full advantage of to maximize their business. Many don't have the time, knowledge, or even the patience for social media marketing. Take advantage of our no cost social media tips and training seminar designed exclusively for real estate professionals.

Learn what social media is and its potential, online etiquette, and how to streamline your marketing. Whether your agents have little to no experience in the latest technologies or are highly skilled in these areas, our social media specialists will motivate and educate them.


Our team is focused on the latest trends and technologies leading the industry. With years of experience, we have had the privilege to develop and enhance agents’ marketing all throughout New England. Each Boot Camp Seminar runs roughly 30 minutes followed by a Q&A session. 


Let us motivate and empower your agents at your next sales meeting! Sign up today. 





Posted by Support Team on 9/7/2016


September is upon us and many agents are actively seeking cost-effective ways to gear up for the Fall Real Estate Market. As an RLS2000 client, we’re already helping you with this by optimizing your online and social media presence, but did you know that RLS2000 has a referral program which can help you cut costs year-round? Any of our clients can take advantage of our referral program.

We know that Real Estate agents thrive off of referrals, and at RLS2000 we, too, welcome each real estate agent that you refer to us as a client.  We want to reward you, our current client, for any referrals you send to us.

Contact us to find out how you can get your website or Social Pro Gold package FREE for anywhere from one month to the entire year.

Reach out to one of our Social Media Specialists today at sales@rls2000.com or by calling us directly at 508-322-4856 for more information.





Posted by Support Team on 9/7/2016

 
 


Why wait until January to set resolutions? With Summer 2016 coming to a close, children returning to school and families returning from vacations and spur of the moment beach trips, agents and consumers alike are getting back into the swing of things. What better time than this Fall to re-think your marketing tactics and set new goals for yourself? If your goals include re-engaging past clients and engaging new clients, we have some advice for you:


Review these MLS Property Finder features and make sure you are up to date with everything your MLS Property Finder account has to offer:

  •  Add clients to your MLS Property Finder yourself
    Remember to add your own clients to your MLS Property Finder. If you do so, they are able to set their own criteria in regard to searching for properties, and are able to search outside of, and change this criteria on their own at anytime. This will help you and your clients: no more late afternoon phone calls requesting a criteria change in MLS Pin. 

  • E-mail System
    Use the Fall season to reach out to past clients via MLS Property Finder’s e-mail system. You can go back and e-mail all of your MLS Property Finder clients wishing them well and reminding them you welcome referrals with open arms! Ask clients how their summers were, and tell them a little bit about your own. You want to form a relationship with past, present and future clients.

  • Social Media Flyer
    If you're a Social Pro Gold or a Social Pro client, make sure you’re saving and printing your Social Media Flyers and bringing them to listing appointments, as well as open houses. 

    Use your Social Media Flyers to generate a larger following on social media. You can also use your Social Media Flyers to ensure past, current, and future clients have your contact information readily available to them; while a client may lose your business card, they’re unlikely to ‘un-follow’ you on social media.  You can also e-mail these flyers to past, present, and potential clients asking them to check out your Facebook Business page, for example.

  • Listing Flyer
    If you’re not already using customized Listing Flyers, start this Fall. Select any of your listings and save, download, print, and e-mail these flyers to potential clients and current clients, alike. Bring these Listing Flyers to open houses with you, they’re unique in comparison to MLS’s flyers and may stand out to clients perusing multiple open houses in the same day. 


These are just a few examples of some of the MLS Property Finder features our clients enjoy. To review all of the features of your MLS Property Finder account watch our MLS Property Finder Training 101 video.

This Fall, review all of your MLS Property Finder features and get going with your marketing!





 


RLS2000 is pleased to announce Michael Bondi as our Employee of the Month for August, 2016. Michael is a leading member of our Engineering Team and has been with RLS2000 for three years. Michael has worked tirelessly to ensure our company’s success over the past few weeks and has proven that hard work and dedication surely do pay off.

Michael has taken the lead on several projects over the month of August and has worked hours on end to meet time-sensitive deadlines. Our team feels confident in asking a lot of Michael because we all know that he can and will deliver, often times surpassing our expectations. Michael goes above and beyond completing his daily requirements and simultaneously acts as a reliable support system for his co-workers. His dedication to the company has shown that he is an invaluable asset to our team.

"Over the past month, Mike has shown tremendous leadership skills while directing and planning an entire team of engineers with short deadlines,” says CEO Tom Borish. “Every single task was met with an exemplary performance."

Congratulations, Michael. We’re all looking forward to what your future with RLS2000 holds.


 



 


We hear the term ‘Millennials’ frequently in the news, online, and in day-to-day conversation. It’s a scary concept, an entire generation of young adults rumored to be fully equipped with vast technological knowledge and high expectations of entering the business world, accepting leadership roles, and significantly affecting our society’s economy. As a real estate agent, you should see the direct correlation between “Millennials” and your next generation of First-Time-Home-Buyers. Target these Millennials by utilizing the social media and marketing platforms that they are so savvy with, themselves.


Here are a few platforms you can focus on to target this new generation of Buyers:


LinkedIn:

LinkedIn is the professional’s network and Millennials understand this. College students and post-grads, alike, are making sure their LinkedIn profiles are constantly updated and relevant as it is a tool to navigate the business world and network amongst potential employment opportunities. This is good news for you as you can be sure Millennials and upcoming First-Time-Home-Buyers are frequenting the LinkedIn newsfeed and perusing their connections’ posts and updates. Make sure to share information regarding your listings, open houses, and even articles relevant to your profession in.


Snapchat:
If you were to ask a Millennial to explain Snapchat, they could probably give you an in-depth rundown of each feature of one of the fastest growing and popular forms of social media. Like other social media platforms, Snapchat is a platform used to share information, specifically pictures and videos in real time for limited periods of time. Put yourself out there and allow your clients to catch quick glimpses into your daily activities while also sharing listing information. You can also use Snapchat to share glimpses of listings, whether new to the market or the location of an upcoming open house, to generate curiosity. Snapchat could also be beneficial to making business-related announcements. Some snapchat users have gotten creative and actually held contests using the social media outlet. If nothing else, adding a younger generation of clients to a business-related Snapchat account shows you are interested in keeping up to date with current marketing trends.


Use Google calendar to schedule or confirm appointments:
Long gone are the days of notepads, planners and physical, paper calendars, at least for late 20-somethings. This younger generation is rarely out of reach of a laptop, tablet, iPhone, or Android. Modern technology allows for millennials to track their appointments and meetings from the palms of their hands using mobile devices. If you’re not already familiar with the idea of online calendars or apps, take a few minutes to educate yourself with popular platforms such as Google to send calendar invites via e-mail as a means of appointment reminders or confirmations. The next generation of First-Time-Home-Buyers probably already has notifications set up for these type of appointments and is more likely than not to find this type of electronic communication appealing.



 


RLS2000 is excited to announce our long-time employee, Michael Kramer, as our Employee of the Month for July, 2016. Michael has been with the RLS2000 Engineering Team for an astounding fifteen years. While Michael is an extremely valued employee, his hard work over the month of July deserved to be recognize specifically.

Michael consistently proves that he can handle a great deal of pressure and always has a plan in place in regard to meeting deadlines and reaching various goals. Throughout July, Michael really stepped it up over the month practicing excellent time management skills and accomplishing a long list of tasks, all while training one of our newest employees. His ability to take on these numerous responsibilities was extremely impressive and did not go unnoticed by his co-workers.

"Michael has shown once again that in crunch-time he is able to lead our Engineering Team down the right path to ensure that all of our tasks were completed on time,” says CEO Tom Borish. “He's been an invaluable team player to our company."

Michael, on behalf of the entire team at RLS2000, thank you for your hard work and continued dedication. Congratulations, Michael, as your July 2016 Employee of the Month is well deserved.



 


Many potential clients are searching the internet for properties and/or real estate agents, making a strong online presence a necessity in today’s competitive real estate market. This is not new or shocking information. Most real estate agents either have their own websites and social media accounts or are at least part of an office which maintains an office site.


While all of this is imperative to growing your real estate business, many agents forget the next major step: publicizing! Let your friends, family, co-workers, clients, and potential clients know that your online and where exactly to find you. This is huge, especially if you're putting forth the time and effort to maintain your online presence, and will help build your following across all online platforms. Here are a few helpful tips and tricks to publicize your online presence:


  • Include your website and social media URLs on your business cards and printed materials
    While human nature may be to misplace a business card, a Facebook ‘like’ may keep you in someone’s news feed and therefore, on their mind more efficiently than a long-lost business card. Including your URLs helps drive people back to your website and social media channels to keep in touch.

  • Incorporate your website and social media URLs into your e-mail signature
    Anywhere that your name appears, you most likely include your phone number and email address. Why not start including the URLs to your real estate website? Including your URLs in your e-mail signature can take a little time to set up, but this is one of the most efficient ways to share your website and social media because they can appear as clickable links. Your online presence is one click away from each and every e-mail that you send.

  • Utilize the Social Media Marketing Flyer feature in MLS Property Finder
    If you are a current Social Pro or Social Pro Gold client with RLS2000, make sure you are utilizing the Social Media Marketing Flyer. If you haven't tried out the Flyers yet, just log in to your MLS Property Finder account and go to the "Marketing" tab. The Social Media Flyer automatically generates and includes your contact information, website, and social media. You can also add custom text and images and customize the colors of your Social Media Flyers. Save these flyers as PDFs, print them, or e-mail them. To learn more, you can watch our on-demand webinar.

  • Don't forget word of mouth
    Make sure to tell your clients in person and on listing appointments about all the ways that you'll advertise their listings. If you're a Social Pro or Social Pro Gold client, this includes a blog post, social media posts, and a YouTube virtual tour! Sellers will love what you’re doing for them, just make sure you let them know you’re doing it.




RLS2000 is switching things up for the month of June with not one, but two employees of the month. Each of these employees proved to be such strong assets to the team throughout the month of June that it was impossible to choose between them. Congratulations, Amanda Case and Patty Geer! 


Amanda and Patty make up the Billing team at RLS2000 but help out in many other aspects of the business as well. For all of their hard work and dedication to RLS2000, Amanda and Patty have definitely earned their titles as Employees of the Month, June 2016.


Amanda and Patty each display outstanding customer service and communications skills. Patty’s knowledge of company procedure regarding the billing department is unparalleled and she serves as a solid foundation for the rest of the team members at RLS2000, while Amanda manages to excel in a dual role, working not only in billing but in RLS2000’s design team, as well. Amanda strives to ensure our customers’ utmost satisfaction when it comes to their websites. As a team Patty and Amanda possess outstanding managerial skills, made evident in their ability to balance a vastly growing number of clients.


On behalf of everyone at RLS2000, thank you Amanda and Patty! Congratulations, again.



  

When it comes to potential buyers and sellers finding you online, a personal real estate website is indispensable. But is your website built to generate real estate leads? Your goal is to have your website visitors give you their contact information. Here are the key ingredients to convert visitors to clients:


Always direct leads to your website

You’re probably marketing your real estate business in many different ways, so it’s important that everything you do funnels leads back to one place—your website. Make sure all of your social media profiles, e-newsletters, email signatures, and printed materials have your website on them. Your website is the hub of your marketing, and the best place to capture lead information.


Provide the ability to search listings easily on your website

Once your leads arrive at your website, it’s crucial that they can find all of the information that they might be looking for as buyers and sellers. Feature a property search and listings on your home page. Make it easy for site visitors to contact you. Always follow up with any registered leads via a phone call or email.


Offer helpful information to your clients

Leads are looking for information: buying and selling FAQs, neighborhood data, local schools, and recommended professionals like mortgage brokers and home inspectors. You can also provide helpful information like this through blog posts.


Stay in touch with your leads

Once you have their contact information, managing leads can seem complicated. The best way to simplify things is to get in touch directly as soon as possible, either via email or phone, and ask how you can be of service.



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